Saatchi & Saatchi has always traditionally been the smallest of the three main advertising networks within Publicis Groupe, but is gradually gaining greater prominence with the consolidation of its siblings Publicis Worldwide and Leo Burnett. (In Germany, for example, Saatchi is now the Groupe's main creative unit following the dismantling of both Leo Burnett and Publicis Worldwide in that country). Saatchi & Saatchi enjoyed a strong run after its acquisition by Publicis in 2000, making the very most of its new-found security to win a string of important accounts. This finally allowed the agency to forget the troubles it had endured during the previous decade. Once the core of Maurice and Charles Saatchi's world-beating marketing empire, Saatchi & Saatchi suffered serious setbacks in the early 1990s. Uncontrolled over-expansion led to the ousting of its founding brothers, and subsequent demerger from its corporate parent Cordiant. (Meanwhile, the Saatchi brothers launched rival agency M&C Saatchi). After a brief period of independence, Saatchi & Saatchi was snapped up by Publicis in 2000. The main agency is partnered by a small collection of satellite units, including LA-based creative unit Team One, hispanic specialist Conill and activation network Saatchi & Saatchi X. Heathcare shop Saatchi & Saatchi Wellness still carries the agency brand but operates separately as part of Publicis Health. Since the 2015 restructure of the parent Groupe, Saatchi has operated under the banner of Publicis Communications, yoked even more closely with Publicis Worldwide, Leo Burnett and other creative agencies. The agency claims a footprint of 114 offices in 67 countries, but many of these are combined Publicis One outposts in smaller advertising territories. AdAge estimated revenues of $804m for the wider network including satellites in 2019, and $625m for the core advertising agency. Magnus Djaba is global president with Kate Stanners as chairwoman & global chief creative officer.
Capsule checked 16th December 2020
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Adbrands Daily Update 17th Aug 2020: "Fibre. It's How We Internet Now". Saatchi & Saatchi's New Zealand outpost get the week off to a good start with a funny campaign for local internet provider Chorus. Poor Carl is suffering from bad internet, and it's ruining his day in a hundred different ways. All those different aspects of slow connections with which you and I are no doubt already familiar - including interminable load-times, pixellation and constant buffering - are deployed here in a series of great sight-gags. Lots of fun.
Adbrands Daily Update 11th Jul 2019: Another milestone in the slow motion merger of Publicis Groupe agency brands was announced today. Most of the main agencies under the Publicis Communications banner in the US are being divided into three regional businesses, East, West and Center, each with their own CEO. Individual brands will remain for the time being, but the new structure seems to ensure their ultimate elimination. Publicis Communications West will comprise Saatchi & Saatchi's offices in Los Angeles and Dallas, as well as Team One, Conill, Publicis Seattle and Publicis Hawkeye in Dallas. Andrew Bruce, also CEO of Publicis Communications North America, will lead that division. Publicis Communications East covers the main Publicis and Saatchi & Saatchi outposts in New York as well as dedicated unit P&G One. Also digital shop Rokkan and the Saatchi X shopper agency. Jem Ripley, a former senior executive of SapientRazorfish, was named as CEO, and will also oversee digital business PublicisSapient. Leo Burnett will be the core business within Publicis Communications Center, alongside Arc, Fallon, Martin Retail Group and Turner Duckworth. Burnett's current North America CEO Andrew Swinand remains CEO.
Adbrands Social Media 2nd Aug 2018: David Beckham is so open to marketing endorsements these days we're surprised he hasn't started auctioning off what little bare skin he has left for logo branding. He's been shilling for casino operators Sands for several years in China and Singapore. Yet sadly, despite his ever increasing bank balance, his acting skills remain as wooden as ever. This latest comic epic from Saatchi & Saatchi China has him scouring late night Macao for the finest traditional egg tart. Oh well, if that's what floats your boat, Dave...
Adbrands Social Media 21st Jul 2018: Nice change of style for Olay's advertising. Instead of the usual pack shots and studio close-ups, P&G have gone out into the world for their new campaigns, featuring women who are breaking barriers. This one - from regular agency Saatchi & Saatchi New York - features airline pilot Tristan Mazzu. Yes, it does look a bit like one of those spots where a model pretends to be a real person, but actually Mazzu is a genuine pilot for US regional carrier SkyWest, and she already has quite a significant online presence in her own right, including 8,500 followers for her official Insta account (as TristanThePilot). She's a really good pick for Olay. More like this please.
Adbrands Weekly Update 24th Jun 2018: Cannes Lions 2018: And so Cannes Lions 2018 draws to a close. Procter & Gamble totally cleaned up in the Film category, winning an extraordinary five separate Grand Prix, though four of them were all for the same campaign. No surprise about which campaign that was. Yes, 'It's A Tide Ad' from the Super Bowl won a separate Grand Prix in Film for each of its four separate mid-game installments. Of course the official winners were P&G and prodco Rattling Stick, who jointly submitted the entries because creative agency Saatchi & Saatchi New York was barred from entering because of the Publicis Groupe awards ban. And just to cap off P&G's achievement, a fifth top prize was awarded in Film to BBDO New York's admirable diversity-themed 'The Talk' ad, part of P&G's social responsibility program. Both campaigns have been featured here in the past as Ads of the Week.
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