Saatchi & Saatchi's London office was the network's original heartland, and remains a key contributor of both senior personnel and creativity, even if the Saatchi & Saatchi global HQ is now officially New York. Yet the agency's performance has been uneven in recent years. In 2006, it slipped out of the UK Top 10 local rankings for the first time ever. In an attempt to resolve this apparent decline, Publicis Groupe established a new umbrella structure in 2007 encompassing both Saatchi and group stablemate Fallon. Coinciding with the slow decline of Saatchi London, Fallon's London office had enjoyed several years of strong growth and its leader Robert Senior took overall control of the yoked agencies. This promoted a marked improvement in creative output (at the same time as a corresponding decline at Fallon London). However, as of 2017, the agency continues to languish outside the top ten. Nielsen estimated billings of £193m that year. Robert Senior finally departed the agency that year, handing over to Magnus Djaba, who was himself elevated to global network president soon afterwards, taking with him not only UK creative chief Kate Stanners as global chief creative officer but also Richard Huntingdon, now global chief strategy officer as well as chairman of the London agency. Sam Hawkey is CEO of Saatchi UK. Guillermo Vega was pached from 72andSunny New York in 2018 to become UK chief creative officer. Procter & Gamble remains Saatchi's most important UK client, along with EE and Direct Line. Saatchi & Saatchi Pro is the group's B2B and corporate communications unit, an evolution of what was formerly Saatchi Masius. Saatchi's UK corporate entity is Saatchi & Saatchi Group Ltd. It reported revenue of £59.2m in 2017, and a net profit of £2.7m. The agency moved from its longtime home in Charlotte Street to new premises at 40 Chancery Lane at the end of 2016.
Capsule checked 15th March 2019
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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Adbrands Daily Update 12th Aug 2020: "What We Do Next". That's quite some casting coup. For a new pan-European campaign for Deutsche Telekom and its T-Mobile brand, Saatchi & Saatchi's London office secured the services of the world's most famous 18-year-old. Now Billie Eilish doesn't make many ads so her endorsement of T-Mobile - voiceover and all - is a major victory; one that will boost the brand's standing considerably in the eyes of Generation Z customers. The message too is a worthy one, and will chime strongly with the target audience. Socially involved viewers mioght also recognise cameo appearances by climate activist Eirini Vougiouka, UN youth ambassador Jahkini Bisselink and equal rights activist Fabian Grischka.
Adbrands Daily Update 6th Aug 2020: BT announced the consolidation of all its advertising business into Publicis Groupe, stripping the remaining responsibility for telecoms demand generation from long-established accountholder AMV BBDO. Lead agency on the account will be Saatchi & Saatchi, with support from Digitas. It's the second big telecoms account loss this week for the BBDO Europe network. O2 announced the transfer of its German advertising business out of BBDO Germany to Serviceplan.
Adbrands Daily Update 25th Sep 2019: Grey London lost two senior executives in a single day to rival agencies. Chief creative officer Vicki Maguire announced her resignation after a decade at the agency to take up the same role at Havas London at the beginning of next year. At the same time, chief marketing officer Sarah Jenkins is leaving to become managing director of Saatchi & Saatchi London.
Adbrands Social Media 4th Dec 2018: "Un-silent Night". Babies aren't going to deliver themselves this Christmas, so while the rest of us are getting stuck into a turkey dinner, midwives will still be on duty all over Britain (and everywhere else in the world). After all, who *wouldn't* want a Christmas Day baby? Saatchi & Saatchi London honours those hard-working ladies (are there mid-husbands as well?) on behalf of P&G's Pampers. Paloma Faith is the voice behind that new version of 'Silent Night', having herself endured a 20-hour labour a couple of years ago with the help of midwives at UCH London, and P&G will donate £1 to the Royal College of Midwives every time someone downloads a copy of the full track.
Adbrands Social Media 12th Nov 2018: "Keep It Local This Christmas". The Christmas ad deluge continues. We'll skip over the same old same olds from Waitrose and Boots and Marks & Spencer and the rest. Instead, here's a very interesting angle on the holidays from Saatchi & Saatchi for Visa. God knows, Britain's High Streets could use a bit of love this season. New statistics show an unprecedented number of closures in the face of rising rents and rates and fierce competition from online sellers. So Visa has chosen to celebrate not the shoppers like you and me who feature in every other ad, but the independent retailers, who generally go un-noticed at this time of the year because they don't have the cash to spend on big-budget ads. It's an admirable concept: let's all make an effort not just to buy it all on Amazon or from the multiples but share some love and money with all our beleaguered local merchants. Before it's too late.
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