Shop Direct Group (UK)

Profile subscribers click here for full profile

Selected ShopDirect advertising

Shop Direct Group is the UK leader in what used to be called "home shopping", offering affordable private label fashion as well as a vast collection of third-party brands. Though it's best known for apparel, the group also sells a wide range of electrical goods, furniture and special seasonal items, as well as financial services. It has successfully transformed itself from an old-style catalogue mail order business into the country's second largest pureplay digital retailer after Amazon, delivering in excess of 49m items a year to 3.9m active customers. The original core of the business was Littlewoods Home Shopping, but this was later supplemented by several key acquisitions, including the former GUS mail order portfolio, and later the online operations of Woolworths in the UK. The group also launched two online-only brands. Very.co.uk, introduced in 2009, was originally aimed at younger and more style-conscious buyers, while Isme, launched two years later, was aimed at fashion-conscious women in their 40s and 50s. Very quickly became the group's single biggest business. In 2015, all other banners were either closed or merged into Very and Littlewoods, and the group ceased production of all remaining catalogues to focus on digital-only sales. Revenues for the year to 2017 reached a new high of over £1.9bn. Very alone accounted for almost £1.3bn in sales and interest on customer loans. Alex Baldock is CEO, but the business is privately owned by the secretive investors Sir David and Sir Frederick Barclay, and chaired by Sir David's son Aidan Barclay. Littlewoods was originally launched in 1932 as a catalogue shopping sideline to the sports betting (or "pools") business owned by the Moores family of Liverpool. High street stores followed a few years later. However, sales declined sharply after the 1980s as a result of competition from the likes of Next, and Littlewoods was sold in 2002 to the Barclay brothers, who had made their original fortune by investing in London property in the 1970s. They sold the retail estate (to Primark), and acquired the GUS home shopping division a year later. Their other major interests include London's Ritz Hotel and the Telegraph Media Group. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Which agencies handle advertising for Shop Direct? Find out more from Adbrands Account Assignments

Who are the competitors of Shop Direct? See Clothing & Fashion Sector index for other companies

Capsule checked 8th December 2017

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

Subscribe to Adbrands.net to access the full profile and account assignments


All rights reserved © Mind Advertising Ltd 1998-2018