During the 1990s St Luke's earned a reputation as one of the UK's hottest creative agencies, as well as its most idiosyncratic. The company was renowned for its radical thinking, operating as a non-hierarchical cooperative: all employees had an equal shareholding in the business, there were no personal desks, a completely mobile phone system, and rooms dedicated to specific clients rather than to its personnel. Did the system work? Despite its utopian management style, the agency built up a strong portfolio of leading clients in its heyday, but was later rocked by a series of management rifts which led to a full palace revolution and the ousting of founding guru Andy Law in 2003. As a result, St Luke's influence dwindled steadily in the second half of the decade. More recently, the agency has mellowed its radical stance, and that appears to have helped its new business record.
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