Ad Expenditure: US$26.07bn 2018 GroupM Forecast This Year Next Year Dec 2017

Top Advertisers

The Top 10 Advertisers in the UK in 2017

P&G

£197m

BT

£144m

McDonald's

£96m

Reckitt Benckiser

£88m

Lidl

£71m

Sky

£197m

Unilever

£116m

Tesco

£90m

Virgin Media

£72m

Samsung

£67m

Source: Nielsen

The Top 20 Advertisers in the UK in 2016

P&G

£218m

Virgin Media

£115m

McDonald's

£86m

Nestle

£72m

Morrisons

£68m

Sky

£214m

Unilever

£110m

Lidl

£80m

Aldi

£71m

Dixons Carphone

£67m

BT

£165m

Amazon

£103m

Asda

£75m

Sainsbury's

£71m

Boots

£61m

Reckitt Benckiser

£124m

Vodafone

£92m

DFS

£75m

Shop Direct

£70m

Microsoft

£60m

Source: Nielsen/GroupM

The Top 100 Advertisers in the UK in 2015

Sky L'Oreal Nationwide GTech Johnson & Johnson
P&G Amazon The Co-op Beiersdorf Public Health England
BT Argos Direct Line Universal Pictures SSE
Unilever Microsoft Axa Sun Life Santander Ikea
Virgin Media Barclaycard 20th Century Fox MoneySupermarket Harveys
Reckitt Benckiser Shop Direct Coca-Cola Great Britain Cancer Research Fiat
Asda BGL Mars UK Peugeot Chanel
Lidl Mars Confectionery B&Q Warner Bros Cadbury Trebor Bassett
Tesco O2 Macmillan Cancer Support Toyota TSB Bank
McDonald's British Gas UK Government BMW Facebook
DFS Talk Talk Iceland Hasbro Wickes
Aldi Camelot Kellogg's Go Compare Seat
JD Williams Specsavers Vauxhall Motors Oak Furniture Land Bensons For Beds
Sainsbury's Halifax Google John Lewis Aufi
Dixons Carphone Samsung HSBC Diageo Mercedes-Benz
Marks & Spencer Ford Renault Age UK Volkswagen
Nestle GlaxoSmithKline EE SCS Furniture Stores Homebase
Vodafone Lloyds Bank Nissan Saga Services Citroen
Morrisons Apple Muller Dairy NatWest Mattel
Boots KFC Barclays Confused Garnier

Other British Companies & Brands

 British Airways  Kit Kat
 Carphone Warehouse  Premier Foods
 Dreams  Mitchells & Butlers
 Arcadia  Johnnie Walker
 AstraZeneca  Nestle Confectionery
 British American Tobacco  New Look
 Hutchison 3 Mobile  Next
 Associated Newspapers  Aquafresh
 BP  Prudential
 Britvic  River Island
 Burberry  Royal Bank of Scotland
 Royal Mail Group  Shell
 French Connection  InterContinental Hotels Group
 HMV  Virgin
 Guinness  Weetabix
 Heineken UK  Sony Mobile
 Debenhams  Post Office
 Aviva  LV= Liverpool Victoria

Gone but (not quite) forgotten

 GUS Great Universal Stores  Woolworths
 EMI  Abbey National

Other leading United Kingdom Agencies and Advertisers profiled by Adbrands

Click here for UK Agencies Index

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