Ad Expenditure: US$23.07bn 2017 GroupM Forecast This Year Next Year Dec 2016

Advertising Agencies

The Top Advertising Agencies in the UK in 2016

#1 #2
AMV BBDO McCann London

Long established as the UK's biggest advertising agency, as well as arguably its most respected creative powerhouse, AMV is also the local outpost for BBDO. Having held a minority stake since 1991, the American network acquired the balance of the business in 1998.

McCann Erickson has been a pillar of the UK advertising industry for almost 90 years. The London office forms the hub not just of McCann Worldgroup's European network, but also of Britain's biggest regional advertising network, spanning four cities in the UK and Ireland.

more here more here
#3 #4
DDB London Grey London

Omnicom revitalised the flagging London outpost of DDB in early 2012 by merging it into newly acquired indie Adam & Eve, itself a breakaway from RKCR/Y&R. The combined agency, run by A&E's senior team, is arguably the single most admired creative agency in the UK at present.

Grey London is one of that network's biggest international outposts and was its first office outside the US in 1962. It has undergone an extraordinary creative rebirth since the late 2000s, and a strong new business performance made it WPP's biggest agency in the UK for the first time in 2015.

more here more here
#5 #6
Bartle Bogle Hegarty Leo Burnett London

Now part of Publicis Groupe, Bartle Bogle Hegarty (or BBH) has long ranked as one of the world's top creative agencies, with a reputation for stylish, elegant advertising. Though now retired, creative chief John Hegarty is still the UK's best-known ad man after the Saatchi's.

Leo Burnett London is the US advertising network's biggest international office, and now one of the UK's leading agencies. It is particularly good at delivering a distinctly British twist to creative work for network clients such as McDonald's or Kellogg.

more here more here
#7 #8
Publicis London VCCP

Although it maintains a lower profile than some of its peers, Publicis London is one of the worldwide network's main hubs. The group has strengthened its direct and digital offering with several acquisitions including acclaimed independent Chemistry in 2011.

VCCP is best known for its work for key clients O2 and Comparethe market, for whom it created the hugely popular meercat brand mascots. Steady expansion and a string of account wins catapulted the agency into the UK top ten for the first time in 2011.

more here more here
#9 #10
WCRS Saatchi & Saatchi London

WCRS is the main advertising agency within marketing group Engine. Since 2005, it has added to its resources with the acquisition of a string of marketing services companies involved in interactive, branded content, sponsorship and direct marketing.

London was the birthplace of what is still the world's most famous advertising brand, and it remains a key outpost in the Saatchi & Saatchi network, even if the HQ has now relocated to New York. Performance has steadily improved in recent years.

more here more here
#11 #12
TBWA London Ogilvy London

TBWA London was one of the country's most admired agencies in the 1990s and early 2000s. However the departure of three key managers in 2005 prompted several years of turbulence, which the agency is only now beginning to resolve under a new management team.

Ogilvy Group UK is the umbrella for a collection of ten units led by ad agency Ogilvy & Mather, all of which work together to offer fully integrated "360 Degree Branding" for clients such as Ford, Unilever and American Express.

more here more here
#13 #14
RKCR Y&R Mother

The London arm of Y&R was known until 2017 as RKCR/Y&R following a huge successful 1999 merger with indie Rainey Kelly Campbell Roalfe. However, performance at what was once the UK's #3 agency has flagged dramatically since 2013, leading to a string of client departures.

Still London's coolest agency, independently owned Mother continues to make waves and win plaudits for its creative work for the likes of Ikea, Stella Artois and Boots, even if it has largely abandoned the quirkiness for which it was once known.

more here more here
#15 #16
J Walter Thompson London CHI & Partners

J Walter Thompson is long established as one of the giants of the UK advertising industry, responsible since its creation in the 1920s for a string of much-loved campaigns. However, after several years of strong growth, it has suffered recently from uneven performance.

CHI & Partners, formerly Clemmow Hornby Inge, was one of the most successful new agency launches of the early 2000s, earning the admiration of clients for effective creative work and an enviable new business record. It's now part-owned by WPP.

more here more here
#17 #18
Karmarama

Founded in 2005 by a quartet of executives with years of combined experience at other London agencies, Krow has really found its feet since 2010 following two major account wins for DFS furniture and the merged Fiat/Chrysler business.

Karmarama has been one of the fastest-growing independent agencies in recent years. In 2012, it raised funding to expand still further and offer a full range of marketing services. Its purchase by consultancy Accenture in 2017 sent a shockwave through the UK industry.

more here more here
#19 #20
Havas Worldwide FCB Inferno

The old Euro RSCG, now rebranded as just Havas, traditionally comprised the main ad agency in London as well as various diversified marketing services and media shops. These have been gradually combined to create a single full service business.

FCB's struggling London office was given a new lease of life in 2013 with its merger with plucky independent agency Inferno. That has led to a sharp improvement in performance. In 2014 it returned to the UK Top 30 for the first time in five years.

more here more here
#21 #22
MullenLowe Brothers and Sisters

DLKW Lowe was forged from the successful merger of the struggling London office of the global Lowe network with indie DLKW. A later merger with US shop Mullen has been less productive, prompting the departure of several managers and clients.

Originally, in effect, the inhouse agency of satellite broadcaster Sky, Brothers & Sisters has gradually transcended those beginnings to build a portfolio of other clients. However Sky remains the cornerstone of the business.

more here more here
#23 #24
Wieden & Kennedy London M&C Saatchi

Wieden & Kennedy's London office is at its best when delivering stylish, quirky creative work. The capture of the Tesco account forced a change of style, to which the agency was not best suited. That account later moved on, to be replaced by Sainsbury's.

The second agency founded by the world's most famous admen, M&C Saatchi has built up a strong position for itself since formation in 1995. It ranked for many years among the UK's leading agencies until the loss of two key accounts in 2014 pushed it down the rankings.

more here more here
#25 #26
Brothers and Sisters

Once one of the UK's hottest - but also most idiosyncratic - agencies, St Luke's rather lost its way in the 2000s. It has gradually reclaimed its stability with a less radical philosophy and regained a position among the UK Top 30 in 2013 for the first time in almost a decade.

Integrated agency Iris established an impressive global network while still privately owned, but has more recently traded up to become one of several separately branded satellites of the Samsung-controlled Korean marketing agency Cheil.

more here more here
#27 #28
Brothers and Sisters Brothers and Sisters

Home is now the UK's biggest regional marketing agency. The main agency in Leeds is supported by satellites in London and Edinburgh, as well as an office in Gibraltar to service several gambling and financial services clients headquartered there.

Creative content boutique Above & Beyond was catapulted into Nielsen's UK Top 30 ranking for 2016 following the arrival of new CEO Zaid Al-Zaidy from McCann. The agency was originally founded in 2012 by partners Nic Ost and Dave Billing.

more here more here
#29 #30

The Red Brick Road was originally Frank Lowe's revenge against his former employer; a vehicle for poaching key client Tesco from the old Lowe agency. The subsequent loss of that account prompted the sale of TRBR to a group of younger managers.

Wordley is a regional production company which has gradually evolved into a full agency, now the single biggest outside London. It tends to specialise in straightforward TV advertising, often for direct response or seasonal clients.

more here more here

Billings sourced from Nielsen/Campaign Top 100 2017

Virtually all the main creative agencies listed above also offer digital services inhouse. See also:

Top UK Digital Agencies in 2014


The UK's Top Media Agencies in 2016 ranked by billings

MediaCom Starcom All Response Media (Havas Helia)
OMD Vizeum Initiative
Carat PHD Arena Media
MEC Blue 449 Goodstuff Communications
Zenith UM Rocket
Mindshare The7Stars MNC
Maxus Havas Media M/Six (CHI)

Source: Nielsen  / Campaign Top 100 2017

Leading UK PR Agencies in 2015 (ranked by estimated income)

Edelman Ogilvy PR
Brunswick MS&L
Weber Shandwick Freuds
Hill & Knowlton Strategies Finsbury
FTI FleishmanHillard Fishburn

Source: PR Week

Other UK Advertising & Media Agencies Profiled in Adbrands

18 Feet & Rising Golley Slater
Dare McGarryBowen London
Leagas Delaney Leith Agency
Kinetic MWO
Total Media Recipe
Naked The Mission | Bray Leino
John Ayling & Associates BMB
Public Libertine
Uber Agency Rapier
Bell Pottinger CreativeRace (formerly Gratterpalm)
Lucky Generals Fallon London
WilliamsLeaTag  

Gone But Not Quite Forgotten

Brann Bates UK
Collett Dickenson Pearce CDP Partners BDDH
Campbell Doyle Dye / Shop HHCL & Partners
Gold Greenlees Trott / GGT WS Crawford ("Crawfords")
Cordiant SH Benson
CIA Medianetwork / Tempus Masius Wynne-Williams
TBCH Claydon Heeley Agency Republic
i-level CPV Colman Prentis & Varley
Click here for UK Advertisers Index

Search the top advertising and media agencies in the United Kingdom for 2015


All rights reserved © Mind Advertising Ltd 1998-2017