Unilever (UK)

Selected Unilever advertising

The UK is a major operational centre for the giant Anglo-Dutch FMCG company Unilever, home to one of the group's two corporate centres, as well as two world-leading research centres and almost 18,000 employees. Unilever UK is the group's biggest regional subsidiary after the US, with sales of around 2bn. Over the years, the group's various trading units have been gradually amalgamated. By 2004 this process had led to the creation of just three units: Unilever Foods (previously Unilever Bestfoods, and responsible for chilled and ambient food products), Unilever Ice Cream (the frozen foods division known as Birds Eye Walls was sold in 2006, becoming Iglo Birds Eye) and Unilever Home & Personal Care (HPC) (previously Lever Faberge). These three units were in turn combined in 2007 to form a single corporate business, although the group continues to maintain separate foods and HPC operating divisions. See also other Unilever group and brand profiles on Adbrands.

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 15th Sep 2017: Unilever expanded its tea portfolio with the acquisition of UK-based premium organic range Pukka Herbs. No price was disclosed. Pukka is expected to report sales this year of around £30m, up 25% year-on-year. Unilever’s Refreshment President Kevin Havelock said: "Pukka has strong values and a clear purpose that aligns fully with our own sustainable growth model. There's a clear strategic, philosophical and cultural fit for us."

Adbrands Weekly Update 3rd Sept 2015: American marketer Gina Boswell, currently Unilever's EVP personal care North America, will transfer to London next week to become general manager of the group's UK & Ireland business. She succceeds Graeme Pitkethly who is moving up to group CFO.

Adbrands Weekly Update 30th Jul 2015: Ads Of The Week: "Summer of Love / Hate". Love it or hate it? Here's Adam&Eve DDB's new campaign for Unilever's Marmite savoury spread, once again mining that brand's long-established hate or love concept. It's a truly bizarre concoction, just like the brand it represents, but we're rather fond of that little Marmite hate headbanger.

Adbrands Weekly Update 26th Jun 2014: Unilever announced the promotion of Amanda Sourry, chairman of Unilever UK for the past four years, to EVP, global haircare, reporting to personal care divisional president Dave Lewis (also her predecessor as UK chairman). She is replaced at Unilever UK by Graeme Pitkethly.

Adbrands Weekly Update 13th Jun 2013: Unilever announced an embarrassing u-turn over the new formulation for its top-selling UK margarine Flora. The group relaunched Flora in January 2012 with a new manufacturing process and a revised formulation designed to reduce the level of transfats in the product, thereby making it "healthier and tastier". Healthier perhaps, but consumers didn't agree that it was tastier, and there has been widespread public dissatisfaction over the new flavour, prompting a sharp fall in sales. Trade magazine The Grocer reported an estimated 12% decline over the 52 weeks to May 2013. As a result, Unilever confirmed this week that it would restore the flavour of the old Flora, though it will continue to use the new " cool blending" manufacturing process. 

Which agencies handle advertising for Unilever? Find out more from the Adbrands Account Assignments database

Who are the competitors of Unilever? See Food Sector for other companies    

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Unilever UK website

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