Unilever and Nestle were fierce rivals for the #1 spot in the global ice cream market for many years, passing that crown back and forth several times since the 1990s. However, more recently, Unilever regained the lead and has steadily widened it. It has by far the biggest footprint, with operations in at least 70 countries worldwide, and a much stronger presence than its rival outside North America. Created from the acquisition of a patchwork of local businesses over many years, Unilever Ice Cream operates under numerous different corporate names in different countries, including Wall's, Langnese, Algida, Ola and many others. However all sell the company's international blockbuster products, such as Magnum, Cornetto, Solero and Carte d'Or. The individual regional businesses have also gradually been aligned under the global "heartbrand" umbrella and logo. Premium brand Ben & Jerry's operates as a separate unit. Unilever's frozen foods business was sold in 2006, eventually becoming what is now Birds Eye Iglo.
Subscribers only: Adbrands profile Account assignments and selected contact information
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Subscribers may access the following website links:
|Ben & Jerry's||Frisko (Denmark)|
|Langnese (Germany)||Miko (France)|
|Eskimo (Austria)||Good Humor - Breyer's (USA)|
|Eskimo (Czech Rep)||HB (Ireland)|
|GB Glace (Sweden)||Algida (Greece)|
|Algida (Italy)||Algida (Hungary)|
|Ola (Portugal)||Ola (Belgium)|
|Pierrot Lusso (Switzerland)||Holanda (Mexico)|
|Heart Brand||Hertog Ola (Netherlands)|
|Kibon (Brazil)||Bresler (Chile)|
|Streets (Australia)||Tio Rico (Venezuela)|
All rights reserved © Mind Advertising Ltd 1998-2018