Digital Unlimited (UK)
Unlimited Group is the new name for what was previously the medium-sized UK-based marketing services group Creston. It was best known for several years as the owner of ad agency DLKW. However that business, the biggest in Creston's portfolio, was sold in 2010 to Interpublic and merged with the London office of Lowe Worldwide. That left direct and digital marketing agency Tullo Marshall Warren (TMW) as the most important subsidiary within the group, followed by market researcher ICM and healthcare agencies Cooney Waters, Red Door and PAN. All those agencies adopted the new "Unlimited" tag to their names in 2014, and now operate under the banner of Unlimited Group. Creston chnaged its corporate name as well in 2017.
Who are the competitors of Creston? See ranking of Leading Marketing Groups for other companies
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Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 17th Nov 2016: British marketing group Creston is to be taken private by its largest shareholder, the investment group DBAY, for around £76m. Creston's agencies include TMW, Nelson Bostock and other Unlimited Group agencies as well as a large stake in creative boutique 18 Feet & Rising.
Adbrands Weekly Update 11th Jun 2015: London creative agency 18 Feet & Rising, one of the city's most talented independents, has sold a large minority stake to Creston, the marketing services group which controls direct & digital shop TMW and technology PR Nelson Bostock among other agencies. Creston is paying around £1m to acquire a 27% holding in 18 Feet. It is the group's first step back into the traditional creative agency pool since it sold DLKW in 2010 to Interpublic's Lowe network.
Adbrands Weekly Update 16th Jan 2014: Don Elgie, founder and chief executive of the Creston marketing group whose best-known agency is CRM agency TMW, announced his retirement. He is succeeded as chief exec by Barrie Brien, formerly COO & CFO.
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