VCCP : advertising & marketing assignments

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VCCP is a full-service agency based in London, with a growing collection of satellite marketing services units as well as several international outposts. Launched in 2002, it was acquired three years later by what was then the public relations group Chime, and now forms the core of that company's advertising & marketing services division. (WPP retains a 25% stake in Chime). VCCP is best known for its work for two key clients, mobile operator O2 and insurance comparison website Comparethe, for whom it created the hugely popular brand mascot Aleksandr the Meerkat. Steady expansion and an extraordinary string of further account wins - it has arguably one of the best new business departments in the London industry - catapulted the agency into the UK top ten for the first time in 2011. Nielsen (in Campaign) estimated billings of £280m for 2017, putting VCCP among the UK's Top Five. Corporate entity VCCP Group reported revenues of £135m. The agency has widened its offering with the addition of several marketing services statelites including VCCPme for CRM, VCCP Kin for content and social media, design unit SomeOne and dedicated inhouse units for media, healthcare and retail. These are linked under the banner of VCCP Partnership. The group took its first steps outside the UK in 2008 with an office in Germany; and then moved beyond Europe for the first time four years later with an outpost in Australia. It acquired San Francisco agency Muh-Tay-sik Hof-fer in 2016. That agency finally adopted an easier name of M/H VCCP towards the end of 2018. By that point the group had seven offices in six countries. Two of the founding partners remain at the head of the company: Charles Vallance as chairman and Adrian Coleman as group CEO. Darren Bailes is ECD.

Capsule checked 25th October 2018

Which clients does VCCP handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of VCCP? See ranking of Leading UK Agencies

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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Historical profile information for VCCP

Recent stories from Adbrands Update:

Adbrands Weekly Update 20th Sep 2018: Ads of the Week: "Imagine". Say what you like about Easyjet for service or reliability (personally we have no complaints by the way) but it's an extraordinary British success story, bigger by far in terms of international passengers carried compared to our traditional flag carrier, the sadly fading British Airways. VCCP's latest for the airline is a lovely dreamy fantasy about the joys of travel, less dynamic perhaps than its equally impressive predecessor (which was powered by The Cult's 'Lil Devil' rocker), but with an even more imaginative array of eye-catching imagery.

Adbrands Weekly Update 2nd Aug 2018: Shell confirmed the results of its global marketing services review, already leaked a couple of weeks ago on an unconfirmed basis. WPP retains the lion's share of the business. However, as had been expected J Walter Thompson will surrender its hold on the downstream business, which covers oils and lubricants as well as the company's global service station network. Most of that business transfers to VCCP - a big victory for the Chime-owned agency, but not a complete disaster for WPP, which still has a minority stake in Chime. JWT retains Shell's corporate branding business; Mediacom retains media; Wunderman gains a larger share of CRM and digital, aided by Geometry and JWT's digital arm Mirum, in a newly created "Agency of the Future" dedicated construct. The biggest non-WPP addition to the roster is Omnicom's Doremus, which will manage B2B marketing. Edelman remains Shell's lead PR agency, but WPP's H&K Strategies joins the roster as well.

Adbrands Weekly Update 28th Jun 2018: Ads of the Week: "Crossing Continents". We're all familiar with parkour by now, but it's still thrilling to watch when done with style. VCCP commissioned parkour team Storror to make a daredevil journey across Istanbul's Bosphorus strait and film the whole thing on-the-fly with Canon's latest generation cameras. The results are spectacular, easily on a par with any new Bond or Bourne movie. How many bruised shins and dislocated shoulders did it these guys endure to attain this level of skill? 

Adbrands on Social Media 7th May 2018: "Mortgage Number One". Poetry can be a tough sell with the British public; verse always threatens to be a bit too high brow for ordinary tastes. Yet VCCP's campaigns for mortgage lender Nationwide have been the exception to the rule, tackling everyday topics with compassion and humour and easily accessible verse. It's made them unusually popular with TV viewers, and as a result, very effective. The latest, featuring poet Jo Bell, takes a slightly different route, delving into Nationwide's own history with the story of its very first mortgage customers, Alfred and Elizabeth Idle of Morrison Street in Battersea in London. By a remarkable coincidence, that house still has a mortgage with Nationwide, 134 years after the Idles bought it.

Adbrands Weekly Update 18th Jan 2018: Ads of the Week: "Mum's Birthday". A new year makes for a complete change of style for Cadbury's Dairy Milk under new agency VCCP. Gone is the surreal and stylised approach the brand has explored for the past decade. Instead, here's the heart-warming tale of an ordinary mum and her daughter, lifted by a melting performance from its young star. 

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