Vizeum : advertising & marketing assignments

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Vizeum is the secondary global media network within what is now Dentsu Aegis Network, sitting behind lead brand Carat. Vizeum presents itself in part as a "challenger" brand, undertaking more flexible or unconventional media assignments. More often, however, it is used to resolve account conflicts within Aegis, or to provide a more tailored service to demanding local clients. As a result, despite its "challenger" positioning, Vizeum's client list in most markets is divided between genuine alternative brands and a few well-established blue-chips, not least AB InBev, Ikea, Burger King and BMW, which it manages in several markets. By the end of 2017, Vizeum claimed 77 offices in 56 countries worldwide. Virtually all operate under the Vizeum banner, although in the US the local outpost is actually a subsidiary of larger digital specialist 360i. In Spain, Vizeum still uses the Ymedia banner, after the independent agency it acquired there in 2013. Recma estimated Vizeum's global billings for 2016 at $10.7bn. AdAge estimated global revenues of $319m in 2017. Thomas Le Thierry is global president, based out of the Paris office, but for the most part the agency reports as part of the local Dentsu Aegis Media entity alongside Carat, iProspect and other units, including dedicated client-specific teams.

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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Historical profile information for Vizeum

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Adbrands Weekly Update 5th Oct 2017: AB InBev completed its mammoth global media review, sharing out responsibilities among four of the top marketing groups. The biggest winner is Dentsu Aegis Network's Vizeum, which retains duties in Europe while also adding the cornerstone North America account. Biggest loser is Mediacom, which surrenders the US and several other markets, but gains or retains most of Latin America. Starcom is another winner, keeping or gaining key Asia markets including China, South Korea and Japan, and some Latin American territories. Omnicom's PHD joins the roster with Australia (from Mediacom), India and Vietnam. Departing the roster is Interpublic's UM which had managed Canada and some Latin American markets.

Adbrands Weekly Update 22nd Sep 2016: Dentsu Aegis Network is to combine the US outpost of second-string media offering Vizeum with its significantly larger digital agency 360i. Vizeum USA currently employs around 150 staff, to 360i's 800-plus. Both agencies will retain separate branding, but Vizeum USA's current CEO Steven Feuling is to leave the business. Patrick Affleck was promoted to president of Vizeum USA, reporting to 360i's executive chairman Bryan Wiener. He said the combined 360i/Vizeum will service small to midsize brands seeking "one, proven integrated offering in a rebundled world where digital, and media and creative are all integrated together".

Adbrands Weekly Update 11th Jun 2015: Vizeum scored three wins, of which the biggest was Indian bank HDFC, but the most significant perhaps was UK cereal company Weetabix, the first loss for the newly launched Blue 449 media network under ZenithOptimedia's umbrella. Blue 449 was previously Walker Media. Vizeum also picked up duties for Australia's Melbourne Racing organisation.

Adbrands Weekly Update 10th Jul 2014: The new quarter got off to a strong start on the account assignments front. Dentsu Aegis Network's Vizeum network had arguably the best week, with a succession of wins, including its biggest ever in the form of the UK's National Lottery media account, which shifts from OMD and Havas Media. The network also picked up half of the Intersnack business across Europe, which it will share with Initiative, as well as Chinese insurance joint venture Axa Tianping and Ikea's launch into South Korea. Those gains were offset by two small losses: Princess Cruises and Zoopla in the UK.

Adbrands Weekly Update 20th Mar 2014: Aegis Dentsu Network has had a fantastic couple of weeks in Canada: Carat captured consolidated media buying for P&G from Starcom MediaVest and Mediacom (Starcom retains some planning), while Vizeum was awarded Reckitt Benckiser's local account. 

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