Walkers Crisps: Brand Profile (UK)

Profile subscribers click here for full profile

Walkers remains the UK's best-selling savoury snack range, and the third most popular brand in British supermarkets. Walkers has a special place in the nation's affections, not least as a result of a long-running advertising campaign featuring former England footballer Gary Lineker, now the country's top TV sports presenter. The campaign is still going strong after more than 20 years. In that time the Walkers banner has expanded beyond potato crisps to cover a wide range of other salty snacks. More recently the brand has maintained its popularity by launching an annual selection of unusual limited edition flavours. The business has been the UK arm since 1991 of global salty snack giant Frito-Lay, a division of PepsiCo

Selected Walkers advertising

Which agencies handle advertising & marketing for Walkers? Find out more from Adbrands Account Assignments

Who are the main marketing decision makers at Walkers? View profile for details

Who are the competitors of Walkers? See Food Sector  

Subscribers only: Adbrands profile Account assignments and selected contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links:

Walkers Crisps website



Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 18th Sep 2014: Ads of the Week: "Twitter Vending Machine". How game is TV sports pundit and longtime Walkers brand ambassador Gary Lineker! He's been doing this job for AMV BBDO for 20 years, and yet he's still prepared to be encased in a vending machine at a London bus-stop for days on end to interact with passers-by via Twitter. Well, no, not really, but the illusion is brilliantly and wittily executed. Lovely idea.

Subscribe to Adbrands.net to access the full profile and account assignments

All rights reserved © Mind Advertising Ltd 1998-2018