Walkers Crisps: Brand Profile (UK)

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Walkers remains the UK's best-selling savoury snack range, and the third most popular brand in British supermarkets. Walkers has a special place in the nation's affections, not least as a result of a long-running advertising campaign featuring former England footballer Gary Lineker, now the country's top TV sports presenter. The campaign is still going strong after more than 20 years. In that time the Walkers banner has expanded beyond potato crisps to cover a wide range of other salty snacks. More recently the brand has maintained its popularity by launching an annual selection of unusual limited edition flavours. The business has been the UK arm since 1991 of global salty snack giant Frito-Lay, a division of PepsiCo

Selected Walkers advertising

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Walkers Crisps website

Parent

Frito-Lay


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 18th Sep 2014: Ads of the Week: "Twitter Vending Machine". How game is TV sports pundit and longtime Walkers brand ambassador Gary Lineker! He's been doing this job for AMV BBDO for 20 years, and yet he's still prepared to be encased in a vending machine at a London bus-stop for days on end to interact with passers-by via Twitter. Well, no, not really, but the illusion is brilliantly and wittily executed. Lovely idea.

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