Whitbread (UK)


Whitbread has transformed itself since the late 1990s, divesting all its brewery operations (to what is now AB InBev) in order to specialise in hospitality. It is the UK's leading hotel and restaurant group. Hotel chain Premier Inn, with 740 sites and 65,000 rooms, is the local market leader in the budget segment. Though based primarily in the UK, it has begun to establish a presence in selected international markets as well. Coffee chain Costa also leads the local market with more than 2,030 outlets in the UK and around 47% of the local market, well ahead of Starbucks in both size and popularity. It also has more than 5,200 Costa Express self-service coffee machines in third-party convenience stores. There are over 1,200 other licensed outlets worldwide, including over 380 in China. Global sales were over £1.1bn in ye 2016. Other UK restaurant brands include Beefeater Grill and Brewers Fayre eateries, mostly alongside Premier Inn locations. Together those three brands make Whitbread the second largest restaurant group in the UK after McDonald's. Alison Brittain (ex-Lloyds Banking) succeeded Andy Harrison as group chief executive in 2016. Combined revenues for the year ending 2016 were 2.9bn. Numerous other businesses have been sold since the 1990s. Whitbread was originally one of the country's biggest brewers, founded by Samuel Whitbread in the 18th century. The brewery moved into the hospitality industry in the 1980s with various hotel and restaurant acquisitions, as well as health & fitness operator David Lloyd Leisure. The heritage pub business was eventually sold in 2001, followed by the bulk of what had become a large restaurant division that also included TGI Fridays and Pizza Hut UK. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Which agencies handle advertising for Whitbread? Find out more from the Account Assignments database.

Who are the competitors of Whitbread? See Restaurants index & Hotels index for other companies and brands

Capsule checked 1st February 2017

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.


Adbrands.net. All rights reserved Mind Advertising Ltd 1998-2018