Wieden & Kennedy London has tended to play a supporting role to the main HQ in Portland and the European hub in Amsterdam, especially on global accounts. However it has gained considerable acclaim for a series of campaigns for local advertisers, such as Honda and Arla's Lurpak and Cravendale brands. Its biggest gain to-date came with the capture of the Tesco account in summer 2012, but the rigours of that business proved too much. The client moved account again in early 2015, but a little over a year later W&K returned to the supermarket sector with the capture of Sainsbury's. W&K London's founding partner Neil Christie is still based at its offices, but now has a global role for the network as COO. Helen Andrews is managing director. See also Wieden & Kennedy Global
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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Adbrands Weekly Update is a weekly summary of the latest news affecting leading advertisers and their advertising and marketing agencies.
Historical profile information for W&K London
Adbrands Weekly Update 19th Jul 2018: Ads of the Week "Believe As One". Dry your tears, England. In this new campaign for Nike, Wieden & Kennedy London reminds us that the semi-final in Russia in 2018 was not the end but a new beginning. Ironically, it comes as Nike themselves scored every type of victory over arch-rival Adidas. France and Croatia both went onto the pitch in Nike apparel, as did England, with only Belgium among the final four sporting the Adidas logo.
Adbrands Weekly Update 24th Jun 2018: Cannes Lions 2018: And so Cannes Lions 2018 draws to a close. Another popular winner - widely predicted in advance of the festival, and also a past Ad of the Week here - was Wieden & Kennedy London's 'Nothing Beats A Londoner' film for Nike, which collected the Grand Prix in the new Social & Influencer category.
Adbrands Weekly Update 7th Jun 2018: Ads Of The Week "Master Food in a Hurry". Wieden & Kennedy London is still working wonders for Lurpak a decade after winning that business. Here's the latest, which continues that vigorously cinematic, lusciously shot series in a slightly new direction, swiping to the right as it were through a series of mouth-watering vignettes. And is that actor Rutger Hauer back on the team to deliver the voiceover in his uniquely velvety tones? The resulting film is, as always, very very tasty.
Adbrands Social Media 8th May 2018: No one does quirky quite like Wieden & Kennedy London. Here's a typically oddball campaign to launch Arla Foods' new Arla Fibre yoghurt, which saves you having to stuff yourself with branflakes because they're already included in finely powdered form to help, um, "regulate your digestion". Stylistically it's very much in keeping with W&K's sadly missed campaigns for Finish dishwasher detergent, full of unusual faces, bizarre ideas and offbeat art direction. We love it!
Adbrands Weekly Update 5th Apr 2018: Honda confirmed the appointment of Japanese agency Hakuhodo as its new marketing partner across Europe, replacing a collection of different agencies including Wieden & Kennedy and McGarryBowen. A new dedicated unit, Hakuhodo Collective, is being assembled to manage the business, with personnel drawn from its various existing operations in Europe including Sid Lee in France, and Southpaw in the UK.
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