Wieden & Kennedy London has tended to play a supporting role to the main HQ in Portland and the European hub in Amsterdam, especially on global accounts. However it has gained considerable acclaim for a series of campaigns for local advertisers, such as Honda and Arla's Lurpak and Cravendale brands. Its biggest gain to-date came with the capture of the Tesco account in summer 2012, but the rigours of that business proved too much. The client moved account again in early 2015, but a little over a year later W&K returned to the supermarket sector with the capture of Sainsbury's.
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Adbrands Weekly Update 30th Nov 2017: Wieden & Kennedy London was appointed as the lead creative agency for Formula 1 motor-racing, kicking off the assignment with a controversial revamp of its 25-year-old corporate logo. That new branding wasn't perhaps as well-received as it might have been. Champion driver Lewis Hamilton was among the doubters, pronouncing the new design not "as iconic" as it predecessor.
Adbrands Weekly Update 20th Jul 2017: Ads of the Week: "Dream Makers". Here's another absolutely stunning spot for Honda from Wieden & Kennedy London, utilising every iota of digital wizardry at the modern filmmaker's disposal to depict the cinematic process. This is the complete version of the ident sequence for the carmaker's sponsorship of movies on Channel 4 TV. Shortened segments from it will bookend individual broadcasts over the course of the rest of the year. We've said it before: no other auto manufacturer inspires such consistently extraordinary advertising from all its global markets. Quite ironic really considering Honda isn't in itself exactly the most exciting of brands.
Adbrands Weekly Update 13th Jul 2017: Ads of the Week: "Go Binge". The newest inhabitant of Wieden & Kennedy London's impossible Three mobile menagerie is the Dolph-a-Sloth, a worthy successor to last month's giraffeamingo. The charming campaign is guaranteed to put a smile on your face and a cheesy old 80s song in your heart. Enjoy!
Adbrands Weekly Update 15th Jun 2017: Ads of the Week: "I Love Doing Dishes". We'll probably never know why Reckitt Benckiser called it quits on their relationship with Wieden & Kennedy London over dish detergent Finish. Could it be that the work was just *too* creative for that notoriously conservative client? W&K have decided to go out with a bang - literally - with a true showstopper of a final ad on the account. The previous ads have been surreal, but this one really pulls out all the stops. RB might be sorry when they're back to old pedestrian stuff again.
Adbrands Weekly Update 23rd May 2017: Ads of the Week: "Go Roam". Mobile operator Three still flies below the radar in most of the markets in which it operates so it always has to grab your attention with the odd and the unusual. Wieden & Kennedy London is pleased to be of service: the Giraffeamingo certainly counts as a memorable creation. We'd love to know what other hybrid animals came and went from the drawing board before they settled on the final choice.
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