Wieden & Kennedy London : advertising & marketing assignments

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Wieden & Kennedy London has tended to play a supporting role to the main HQ in Portland and the European hub in Amsterdam, especially on global accounts. However it has gained considerable acclaim for a series of campaigns for local advertisers, such as Honda and Arla's Lurpak and Cravendale brands. Its biggest gain to-date came with the capture of the Tesco account in summer 2012, but the rigours of that business proved too much. The client moved account again in early 2015, but a little over a year later W&K returned to the supermarket sector with the capture of Sainsbury's. W&K London's founding partner Neil Christie is still based at its offices, but took on a global role for the network as COO. Following a management restructure at the parent company in 2018, he took back the role of UK CEO. Helen Andrews is managing director. See also Wieden & Kennedy Global

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Historical profile information for W&K London

Recent stories from Adbrands Weekly Update:

Adbrands Social Media 14th Nov 2018: "The Big Night". Now we know how gutted the guys at Sainsbury's and Wieden & Kennedy London must have felt in September when they saw Adam & Eve DDB's Back To School ad for John Lewis and Waitrose, which also featured a school pageant. Obviously, they're a fact of life for every British family with school-age children, but never before have they been the centrepiece of not one but two leading retailers' big budget campaigns. Pure coincidence, we're certain: these things get planned months in advance. All credit to Sainsbury's for bravely soldiering on, rather than going back to the drawing board, as they were surely tempted to do. The resulting ad is a total charmer, with some lovely ideas (that plug and socket gag, especially). Imagine what rave reviews it would have garnered had not John Lewis Partnership pipped them to the post on the concept only a couple of months earlier. Oh well, that's show business.

Adbrands Weekly Update 25th Oct 2018: Ads of the Week "Phones Are Good". Some brilliantly funny historical vignettes here in Wieden & Kennedy London's new campaign for challenger mobile brand Three. Our particular favourite is that caveman skit. (How did Deliveroo and pizza chain Franco Manca secure that nice little plug, we wonder?) Handily, this extended two-minute compilation is ready to be carved up into 30-second chunks for easy broadcast, and we'd bet on the caveman sequence for the most likes. To be honest, the whole thing is actually more of a promo for mobile phones in general, and the various clear advantages they offer over not having mobile phones. Three pokes its head in at the end to argue that it offers the best data packages overall, but in fact this could have been for any of the providers. Still a great ad, nevertheless.

Adbrands Social Media 9th Oct 2018: "See Where Different Takes You". Wieden & Kennedy London engages in some visual and aural word jazz for Honda with the assistance of rapper and artist Kojey Radical. It's not perhaps a jaw-dropping as some of the agency's other recent work for the carmaker, but striking nonetheless. In a shock decision earlier this year Honda actually moved their main account out of W&K into a new dedicated shop under the management of Japanese agency Hakuhodo. However, no work has yet materialised. W&K remain on board for special projects, and also, for the time being it seems, the main creative account as well.

Adbrands Weekly Update 27th Sep 2018: Ads of the Week "Dreammakers: Jungle". It never ceases to amaze us how creatively interesting Honda's ads are all over the world, considering how boring their cars are. Here's a perfect example: the latest sponsorship ident from Wieden & Kennedy London for Honda's partnership with Channel 4 and Film On Four. Thankfully, W&K retained Honda's sponsorship duties in the handover of the main creative account to Hakuhodo. Sadly, it's only 23 seconds - let's hope a longer version is on its way in due course - but that's still 23 seconds of pure pleasure.

Adbrands Weekly Update 19th Jul 2018: Ads of the Week "Believe As One". Dry your tears, England. In this new campaign for Nike, Wieden & Kennedy London reminds us that the semi-final in Russia in 2018 was not the end but a new beginning. Ironically, it comes as Nike themselves scored every type of victory over arch-rival Adidas. France and Croatia both went onto the pitch in Nike apparel, as did England, with only Belgium among the final four sporting the Adidas logo. 

Adbrands Weekly Update 24th Jun 2018: Cannes Lions 2018: And so Cannes Lions 2018 draws to a close. Another popular winner - widely predicted in advance of the festival, and also a past Ad of the Week here - was Wieden & Kennedy London's 'Nothing Beats A Londoner' film for Nike, which collected the Grand Prix in the new Social & Influencer category.

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