360i is a highly regarded digital agency, headquartered in New York, but with three additional offices across the US. Though best-known as a specialist in search marketing and social media, its original fields of expertise, it has increasingly expanded its range to include offline creative and media, digital consultancy and app development. The agency was acquired in 2010 by Japanese marketing giant Dentsu and is now part of its international Dentsu Aegis Network. A London outpost opened in 2013 in partnership with local agency Steak (also owned by Dentsu), followed by an office in Toronto, Canada. (360i London was absorbed in 2019 into newly created Dentsu x London). In 2016, 360i took over management control of the US outpost of sister media agency Vizeum, although the latter retains its own branding. Sarah Hofstetter moved up to chairman in 2018 and was succeeded as CEO by Jared Belsky. Advertising Age estimated total revenues of $178m in 2017. The agency made AdAge's Top Ten A-List in early 2018 as well as being named as Adweek's Breakthrough Media Agency of the Year. The business was actually founded in Atlanta in 1998 by Bryan Kujawski and David Williams. It was sold in 2005 to Innovation Interactive, a group of search marketing businesses run by Bryan Wiener and Will Margiloff, who sold it on again five years later to Dentsu. Wiener stayed on as CEO and then chairman, before leaving in 2018 to become CEO of digital researcher comScore. He was followed to comScore by Sarah Hofstetter (though both left again in 2019).
Capsule checked 14th August 2018
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Adbrands Daily Update 21st Jun 2019: As a medium, radio may be in steep decline, but audio remains an immensely powerful medium through new initiatives such as streaming, podcasts and digital assistants such as Amazon Alexa. Dentsu Aegis Network's 360i collected the Cannes Lions Grand Prix in the Radio & Audio category with a bold project that extended the reach of HBO's "Westworld" TV series. "Westworld: The Maze" was a voice-activated game for Amazon Alexa, which presented a set of puzzle-based storylines spun off from the series' second season, involving new scripts performed by key characters.
Adbrands Weekly Update 22nd Sep 2016: Dentsu Aegis Network is to combine the US outpost of second-string media offering Vizeum with its significantly larger digital agency 360i. Vizeum USA currently employs around 150 staff, to 360i's 800-plus. Both agencies will retain separate branding, but Vizeum USA's current CEO Steven Feuling is to leave the business. Patrick Affleck was promoted to president of Vizeum USA, reporting to 360i's executive chairman Bryan Wiener. He said the combined 360i/Vizeum will service small to midsize brands seeking "one, proven integrated offering in a rebundled world where digital, and media and creative are all integrated together".
Adbrands Weekly Update 13th Feb 2014: Dentsu Network's digital & social media agency 360i named Sarah Hofstetter as its new global CEO, succeeding Bryan Wiener, who's moving to a part-time role as chairman after ten years with the agency. Hofstetter was previously CEO of 360i US.
Adbrands Weekly Update 26th Sep 2013: Subway appointed Dentsu-owned 360i to manage social media in the US
Adbrands Weekly Update 20th Jun 2013: The Cannes Lions Cyber Grand Prix was split between two winners. Pereira O'Dell was awarded for its Beauty Inside viral project for Intel and Toshiba, while Draftfcb New York and 360i were honoured for their Daily Twist campaign celebrating Oreo's 100th anniversary.
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