360i is a highly regarded digital agency, headquartered in New York, but with several three additional offices across the US. The agency was acquired in 2010 by Japanese marketing giant Dentsu. A London outpost opened in 2013 in partnership with local agency Steak (also owned by Dentsu), as well as offices in Canada and Brazil. 360i is best-known as a specialist in search marketing and social media, but increasingly also offers other creative and consultancy services. Sarah Hofstetter became CEO in 2014, with Bryan Wiener moving up to chairman. Advertising Age estimated total revenues of $156m in 2014. In 2016, 360i took over management control of the US outpost of sister media agency Vizeum, although the latter retains its own branding. Researcher Forrester ranked 360i as one of three market leaders in US search marketing that year, and as the overall leader in 2012 by quality, although it ranked lower than other agencies in revenues from search. The agency was actually founded in Atlanta in 1998 by Bryan Kujawski and David Williams. It was acquired in 2005 to Innovation Interactive, a group of search marketing business run by Bryan Wiener and Will Margiloff, who sold it on again five years later to Dentsu. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Capsule checked 17th June 2016
Adbrands Weekly Update 22nd Sep 2016: Dentsu Aegis Network is to combine the US outpost of second-string media offering Vizeum with its significantly larger digital agency 360i. Vizeum USA currently employs around 150 staff, to 360i's 800-plus. Both agencies will retain separate branding, but Vizeum USA's current CEO Steven Feuling is to leave the business. Patrick Affleck was promoted to president of Vizeum USA, reporting to 360i's executive chairman Bryan Wiener. He said the combined 360i/Vizeum will service small to midsize brands seeking "one, proven integrated offering in a rebundled world where digital, and media and creative are all integrated together".
Adbrands Weekly Update 13th Feb 2014: Dentsu Network's digital & social media agency 360i named Sarah Hofstetter as its new global CEO, succeeding Bryan Wiener, who's moving to a part-time role as chairman after ten years with the agency. Hofstetter was previously CEO of 360i US.
Adbrands Weekly Update 26th Sep 2013: Subway appointed Dentsu-owned 360i to manage social media in the US
Adbrands Weekly Update 20th Jun 2013: The Cannes Lions Cyber Grand Prix was split between two winners. Pereira O'Dell was awarded for its Beauty Inside viral project for Intel and Toshiba, while Draftfcb New York and 360i were honoured for their Daily Twist campaign celebrating Oreo's 100th anniversary.
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