Accenture is a leading global management consultancy, but also increasingly a marketing services provider in its own right. Although it offers business consulting in virtually every sector of industry, the group developed a particular emphasis in the 2000s on assisting clients with the integration of IT services and outsourcing. Far from being damaged by the 2008 economic downturn, Accenture's performance improved as clients rushed to cut costs by outsourcing or improving their internal efficiency. Arguably more marketing-conscious than its competitors, it developed an unusually high profile for its industry through a long-running marketing campaign featuring, until the end of 2009, superstar golfer Tiger Woods. As a result it was one of the first management consultancies to begin itself offering marketing services to its clients. A dedicated marketing sciences unit which aimed to help clients get the maximum effectiveness from their own advertising and media strategy has been expanded through the acquisition of a succession of third party units, including digital agencies Acquity Group and Javelin Group. In 2016, in a first step into full service marketing, it acquired London creative agency Karmarama; followed in 2017 by German digital agency Sinner Schrader, Australian creative shop The Monkeys and Ireland's Rothco; then MXM and others in 2018.
Which agencies handle advertising for Accenture? Find out more from the Account Assignments database.
Who are the competitors of Accenture? See Business Services Sector index for other companies
Subscribers only: Adbrands profile
Account assignments & selected contact information
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also:
Recent stories from Adbrands Weekly Update:
Adbrands Daily Update 11th Feb 2019: Pierre Nanterme, the French-born chairman & CEO of Accenture since 2011, has died at the age of just 59. He stepped down from the company a month ago following the recurrence of cancer with which he was originally diagnosed in 2016. Nanterme was largely responsible for consultancy's aggressive push, first into IT sourcing, and more recently into marketing services. Accenture's staffing levels have more than doubled since his appointment as CEO, and profits have risen by almost 80%. CFO David Rowland was named as interim CEO.
Adbrands Daily Update 13th Dec 2018: Accenture's wide-ranging global acquisition drive continues. Among the latest additions to its Accenture Interactive division is US ad tech platform Adaptly, which allows advertisers to plan and buy space across Facebook, Google and Amazon, and other sites, as well as to optimise creative content for the best impact on a site-by-site basis. The new addition will become part of Accenture's newly launched programmatic media offering. No price was disclosed.
Adbrands Weekly Update 8th Nov 2018: Latest addition to Accenture's collection of marketing agencies is the noted German creative shop Kolle Rebbe, perhaps best-known internationally as the global agency for national airline Lufthansa and local custodian of the Audi account. No terms were disclosed; however, a deal has been under consideration for some months, even before the untimely death of owner and CEO Stefan Kolle last year. The creative shop will be partnered within Accenture Interactive Germany by digital agency Sinner Schrader, whose founder Matthias Schrader negotiated the latest acquisition, and now becomes country leader of the combined business in all German-speaking markets. Kolle Rebbe's existing management team will remain following the deal.
Adbrands Weekly Update 4th Oct 2018: The marketing services arm of consultancy Accenture is now around the same size as Interpublic in terms of annual revenues. The group doesn't currently break out figures for Accenture Interactive, the umbrella for its marketing-related operations, which include acquired agencies MXM, Karmarama, The Monkeys, SinnerSchrader and Rothco. However, in its 4Q results announcement, Accenture said that division's revenues were up "well north of 20%" year-on-year. That would put the figure at around $7.8bn for the year to August. Accenture's total net revenues rose 14% to $39.6bn, while net income was up 10% to $4.1bn.
Adbrands Weekly Update 5th July 2018: In recent months, traditional agencies have suffered a continuing leak of executives to fast-expanding consultancies. This week sees a move in the opposite direction. Christine Removille, one of the founders of Accenture's marketing services division in Europe, is named as the new global president of the Carat media network.
All rights reserved © Mind Advertising Ltd 1998-2019