Admerasia : advertising & marketing assignments

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Admerasia is a leading multicultural agency in the US specialising in the Asian-American market. Based in New York, it is independently owned by entrepreneur Zan Ng, who arrived in New York in the 1970s as a penniless Chinese immigrant - he actually swam from the mainland to Hong Kong and waited tables to save the cash for plane fare to the US - and gradually established himself as a successful advertising photographer. He launched Admerasia in 1993 in a partnership with adman Joseph Liu (before Liu's death five years later). Jeff Lin, one of Admerasia's first employees, is now CEO; Zan Ng's son Tommy Ng is general manager. Advertising Age estimated US revenues of $10m in 2017. Zan Ng subsequnetly co-founded Relian Consulting, which specialises in venture capital investment and consultancy for Asian-oriented businesses. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 6th December 2018

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Who are the competitors of Admerasia? See Leading Multicultural Agencies

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