AKQA is a widely admired digital agency with a broad international presence, and was until recently one of the last major privately owned shops in its sector. In summer 2012, WPP agreed to acquire the business for around $540m. The agency has maintained a much lower profile ever since, certainly by comparison with such peers as R/GA or Razorfish. AKQA offers a full range of services including web design, strategic consultancy, online advertising and media and new mobile platforms. The shop is especially noted for its design skills, and is regarded as one of the top two or three agencies worldwide for digital creativity. Among other strengths, it is one of the busiest designers of software apps for Apple's iPhone and iPad on behalf of multiple clients. Increasingly these are not so much marketing projects, but mainstream digital design and publishing jobs.
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Adbrands Weekly Update 14th Jun 2018: Admired digital agency AKQA, a unit of WPP, took steps to widen its offering still further with the acquisition of majority holdings in two companies based in London, the architecture and interior design practice Universal Design Studio and industrial design consultancy Map Project Office. Both businesses were launched and run by Edward Barber and Jay Osgerby, who will remain on their respective boards.
Adbrands Weekly Update 24th Sep 2015: There were a number of abrupt changes at WPP-owned digital agency AKQA, including the departure of global chief creative officer Rei Inamoto and New York general manager Rem Reynolds. According to Agency Spy, the changes have been prompted by weaker than expected new business performance and declines in global revenue. Inamoto's successor has yet to be named. The New York office will be led by Giles McCormack, previously international managing director.
Adbrands Weekly Update 19th Mar 2015: US airline Delta consolidated digital duties with AKQA, shifting website management from incumbent Razorfish.
Adbrands Weekly Update 5th Jun 2014: Ogilvy Brazil creatives Hugo Veiga and Diego Machado, best-known for last year's Cannes Lions winner Dove Beauty Sketches, are also moving sideways to launch the first Brazil outpost of WPP stablemate AKQA.
Adbrands Weekly Update 1st May 2014: Publicis Worldwide announced the appointment of AKQA's international CEO Guy Wieynk as CEO, Publicis UK & Nordics. He will succeed Nigel Jones, who has already returned to FCB. However Wieynk isn't expect to take up that role until next year because of his non-compete conditions, always scrupulously enforced by WPP.
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