AKQA is a widely admired digital agency with a broad international presence, and was until recently one of the last major privately owned shops in its sector. In summer 2012, WPP agreed to acquire the business for around $540m. The agency has maintained a much lower profile ever since, certainly by comparison with such peers as R/GA or Razorfish. AKQA offers a full range of services including web design, strategic consultancy, online advertising and media and new mobile platforms. The shop is especially noted for its design skills, and is regarded as one of the top two or three agencies worldwide for digital creativity. Among other strengths, it is one of the busiest designers of software apps for Apple's iPhone and iPad on behalf of multiple clients. Increasingly these are not so much marketing projects, but mainstream digital design and publishing jobs.
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Adbrands Social Media 23rd Apr 2019: "See It In Prizm". Luxottica's Oakley brand unveiled a spectacular new promo, created by the Paris outpost of AKQA. The brand has assembled a team of mostly lower-level but still highly accomplished athlete ambassadors. The best known, in the US especially, are probably the New York Yankees' Aaron Judge and Kansas City Chiefs' Patrick Mahomes II. But there's strong support from, among others, skydiver and stuntman Mike Escamilia, MotoGP's Valentino Rossi, and skateboarding champion Ryan Sheckler. Isn't it great what you can achieve with the right pair of shades! (Our own criticism: the final film is more than a little male-dominated).
Adbrands Weekly Update 14th Jun 2018: Admired digital agency AKQA, a unit of WPP, took steps to widen its offering still further with the acquisition of majority holdings in two companies based in London, the architecture and interior design practice Universal Design Studio and industrial design consultancy Map Project Office. Both businesses were launched and run by Edward Barber and Jay Osgerby, who will remain on their respective boards.
Adbrands Weekly Update 24th Sep 2015: There were a number of abrupt changes at WPP-owned digital agency AKQA, including the departure of global chief creative officer Rei Inamoto and New York general manager Rem Reynolds. According to Agency Spy, the changes have been prompted by weaker than expected new business performance and declines in global revenue. Inamoto's successor has yet to be named. The New York office will be led by Giles McCormack, previously international managing director.
Adbrands Weekly Update 19th Mar 2015: US airline Delta consolidated digital duties with AKQA, shifting website management from incumbent Razorfish.
Adbrands Weekly Update 5th Jun 2014: Ogilvy Brazil creatives Hugo Veiga and Diego Machado, best-known for last year's Cannes Lions winner Dove Beauty Sketches, are also moving sideways to launch the first Brazil outpost of WPP stablemate AKQA.
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