Amgen : advertising & marketing assignments

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Amgen is the world's biggest independent biotechnology developer, and was one of the original pioneers in that sector in the 1983 with the development of Epogen, a synthetic form of the hormone that controls red blood cell production. Unlike many of its biotech competitors it avoided the temptation to be acquired by one of larger traditional pharma companies, but now ranks among them by annual revenues, partly as a result of several acquisitions of its own. It has built up a small but important drug portfolio which now houses seven billion-dollar blockbusters. These are led by arthritis treatment Enbrel. Amgen generated sales of $5.4bn from Enbrel in North America in 2017; Pfizer has rights elsewhere. It is accompanied by white blood cell stimulator Neulasta (sales of $4.5bn), Xgeva and Prolia for osteoporosis (combined sales of $3.5bn), Aranesp ($2.0bn) and Sensipar/Mipara ($1.7bn). Amgen's founding product Epogen still contributed sales of almost $1.1bn in 2017. The company has a longstanding development partnership with Japanese drinks company Kirin, whose pharmaceuticals division was one of the original marketing partners for Epogen. In 2013, Amgen agreed to acquire smaller rival Onyx, developer of blood cancer treatment Kyprolis, for $10.4bn. Robert Bradway is CEO. Group revenues for 2017 were $22.8bn. The group was founded in 1980 as an experimental biotech famility under the name Applied Molecular Genetics. It adopted the abbreviated Amgen name in 1983. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of Amgen? see Pharmaceutical Sector index

Capsule checked 25th September 2018

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 24th May 2018: Trade source Fierce Pharma has compiled an interesting table of the top drugs sold in the US over the past 25 years, using cumulative sales figures. It passed its peak several years ago now, but Pfizer's cholesterol drug Lipitor is still the clear leader with total sales to-date of almost $95bn. It could soon be toppled, though, by AbbVie's Humira, a treatment for auto-immune conditions. Sales are already almost $76bn, and Humira is expected to become the first drug ever to top $20bn in sales in a single year before its patent expires in 2023. In third place for now is Nexium, from AstraZeneca, for acid reflux and ulcers. It too is past its peak, but cumulative sales currently stand at over $72bn. GSK's Advair and Amgen's Enbrel rounded out the top five at $69bn and $68bn respectively. (See full feature here).

Adbrands Weekly Update 22nd Mar 2018: Another week, another loss for struggling Wavemaker. Pharma group Amgen is to transfer its $350m US media account to Omnicom's Hearts & Science agency. The business was previously split between Wavemaker's predecessor MEC and Omnicom's specialist healthcare media unit SSCG, which will retain its share of B2B duties. Amgen's drugs include Enbrel, Neulasta and Neupogen.

Adbrands Weekly Update 29th Aug 2013: US pharmaceutical group Amgen, the global leader in hard-to-copy biotech drugs, announced a $10.4bn deal to acquire smaller rival Onyx, whose blood cancer treatment Kyprolis is forecast to top sales of $1bn by 2015. The deal will plug an expected hole in Amgen's product pipeline - its current top-sellers Neulasta and Neupogen will have passed their peak by 2015, while newer drugs in development may not be out of clinical trials. 

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