Amway is the world's biggest direct sales company, operating across a broad range of sectors from beauty and personal care to vitamin supplements and energy drinks, from household cleaners to water and air treatment systems. However in all cases, products manufactured centrally by the group are sold to the public exclusively via a team of several million self-employed sales representatives - known as "Amway Business Owners" - spread across more than 100 countries. Key markets include China, the US, South Korea, Japan and Thailand. The group's biggest business is the vitamin and dietary supplement brand Nutrilite, accounting for almost half of group sales. Beauty and personal care products including Glister toothpaste, Artistry premium skincare, Satinique haircare and G&H shampoo and deodorant account for another quarter of sales. Other lines include eSpring home water purification systems and a variety of laundry, air care and cleaning products under the Legacy Of Clean banner. The group's newest launch is the energy drink brand XS. Amway is led by chairman Steve Van Andel and president Doug DeVos, whose fathers Jay van Andel and Rich DeVos founded the business in 1959 to sell household cleaners. They acquired the Nutrilite multivitamin business, first created in the US in the 1930s, in 1972. Group sales for 2016 were $8.8bn, down slightly on the year before. Holding company Alticor separately owns Amway's manufacturing division Access Business Group. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which agencies handle advertising for Amway? Find out more from Adbrands Account Assignments
Capsule checked 26th July 2017
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2018