Avis Budget Group

Selected Avis Budget advertising

Avis and sister brand Budget are respectively the #2 and #3 vehicle rental services worldwide behind Hertz. Avis is positioned in the premium segment, targeting an audience of corporate and "upscale leisure travellers", and has the larger system, comprising around 5,500 locations worldwide. Budget offers a more value-oriented service geared towards cost-conscious renters, and operates a global network of around 3,900 locations. Regional ownership of the brands was split for more than 25 years between two separate companies: Avis Budget Group, mainly in North America; and Avis Europe primarily in EMEA. The two entities agreed to merge once again in 2011. At the beginning of 2013, the enlarged group agreed to acquire car-share service Zipcar; further bolt-on acquisitions have followed in international markets.

Which agencies handle advertising for Avis Budget? Find out more from Adbrands Account Assignments

Subscribers only: Adbrands profile Account assignments and selected contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 26th Jun 2014: Ads of the Week "Unlock The World". VCCP has launched a gorgeous new pan-European campaign for rental service Avis, highlighting not just the attractive range of vehicles available but the freedom to roam they offer. Lovely monochrome photography makes this the week's best-looking ad by some margin.

Subscribers may access the following website links here:

Avis Budget Group / Avis Europe

Avis Budget
Zipcar Payless

Click HERE to subscribe to Adbrands.net and access the profile and website links

Adbrands.net. All rights reserved Mind Advertising Ltd 1998-2018