Avis Budget Group


Selected Avis Budget advertising

Avis and sister brand Budget are respectively the #2 and #3 vehicle rental services worldwide behind Hertz. Avis is positioned in the premium segment, targeting an audience of corporate and "upscale leisure travellers", and has the larger system, comprising around 5,500 locations worldwide. Budget offers a more value-oriented service geared towards cost-conscious renters, and operates a global network of around 3,900 locations. Regional ownership of the brands was split for more than 25 years between two separate companies: Avis Budget Group, mainly in North America; and Avis Europe primarily in EMEA. The two entities agreed to merge once again in 2011. At the beginning of 2013, the enlarged group agreed to acquire car-share service Zipcar; further bolt-on acquisitions have followed in international markets.


Which agencies handle advertising for Avis Budget? Find out more from Adbrands Account Assignments

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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 26th Jun 2014: Ads of the Week "Unlock The World". VCCP has launched a gorgeous new pan-European campaign for rental service Avis, highlighting not just the attractive range of vehicles available but the freedom to roam they offer. Lovely monochrome photography makes this the week's best-looking ad by some margin.


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Avis Budget Group / Avis Europe

Avis Budget
Zipcar Payless

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