AFG& : advertising & marketing assignments

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AFG - officially Avrett Free Ginsberg - is an independently branded full service advertising agency based in New York, but now with a presence in Europe to service key client Nestle Purina. It is owned by Interpublic, and aligned with McCann Worldgroup. The agency was originally founded in 1971 by Jack Avrett, previously the president of McCann's subsidiary agency Marschalk. The corporate name changed several times over the next few years, finally becoming Avrett Free & Ginsberg in 1982 when creative director Frank Ginsberg joined the masthead. Later that decade, the agency made industry headlines - not all positive - when it controversially agreed to halve its commission rate to win the account for ailing airline TWA. Jack Avrett died in 1997, and a year later the agency was acquired by what was then Bozell Worldwide. Following Interpublic's purchase of Bozell as part of True North, Avrett was realigned with McCann. Already well-established on Nestle Purina's US petfood business, the newly rebranded AFG& was also awarded the account across Europe in 2012, and set about opening a network of creative hubs and service offices based in local offices of McCann. Frank Ginsberg remains chairman & CEO, with Dawn Terrazas as group managing director, New York. Amy Adams is group managing director, AFG Europe, now based in Switzerland. Advertising Age estimated revenues of $16m in 2017. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 17th June 2018

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