Barkley : advertising & marketing assignments

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Barkley is a full-service agency based in Kansas City, and one of the leading independents in the lower US Midwest, now wholly owned by its employees. It also has several satellite agencies across the region. Advertising Age estimated revenues of $63m in 2016, making Barkley the largest agency in Kansas City after digital shop VML. Barkley offers a full range of services, and derives a large part of its revenues from non-advertising business, either through acquisition or the launch of dedicated specialist units. Its PR division operates under the banner Crossroads, with a national footprint. Futurecast is a strategic insights unit. Acquisitions have included digital agency REI, based in Pittsburgh; Kanasas City design agency Blacktop Creative; and digital agency 40Digits in Springield, Missouri. In 2017 it added branding & design consultancy Xperience Lab. The main agency was originally set up in 1964 in Kansas City by Bill Fromm, as a subsidiary of his father's management services consultancy. He bought out the business in 1974, and renamed it Fromm Inc, later establishing offices in Detroit and Chicago. In 1979 the streets where two of his offices were located, Barkley and Evergreen, provided the inspiration for a new name of Barkley Evergreen & Partners, which stuck even after those offices closed during the 1980s. The name was shortened to Barkley in 2006; that same year the agency moved into the old TWA offices in Kanasas City; a fullsize replica of TWA's Moonliner rocket sits on the roof and also features in the agency logo. Bill Fromm retired from the agency in 1997 and sold all his shares to an employee committee. His sons Dan and Jeff Fromm still work in the company. Jeff King is CEO. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 6th April 2018

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