JM Smucker Petfoods | Big Heart Pet Brands (US)


Selected Big Heart advertising

Previously known as Big Heart Pet Brands, JM Smucker's petcare division is is the world's #3 petfoods manufacturer, with brands including Milk-Bone and Natural Balance. Big Heart was formed in early 2014 from the break-up of what was previously Del Monte Foods. That company's fruit and vegetable operations were acquired by international rival Del Monte Pacific, leaving behind a collection of leading petfoods, including Meow Mix, Milk-Bone and Natural Balance. The old Del Monte Foods Inc adopted its new name in Feb 2014. Almost exactly a year later, the business was acquired by spreads and coffee company Smucker for $3.2bn.

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Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 5th Feb 2015: In a significant expansion of its existing business, spreads and coffee company JM Smucker has agreed to acquire America's third-biggest pet food marketer Big Heart Pet Brands for $3.2bn (or $5.8bn including Big Heart's debt). The target company was known as Del Monte Foods until it sold its fruit and veg operations last year. Brands include Meow Mix, Milk-Bone and Natural Balance. "With approximately two-thirds of US households having at least one family pet, we will now be able to serve the mealtime and snacking needs of the whole family," said Smucker CEO Richard Smucker. It is the second transformational acquisition for what was once a small family-owned jam-maker. In 2008 it added Procter & Gamble's mammoth Folgers coffee business.


Subscribers may access the following website links here:

Big Heart website

Milk-Bone Meow Mix
9Lives Natural Balance
Gravy Train Kibbles n Bits
Pounce Pupperoni

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