Bravo Group : advertising & marketing assignments

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Bravo Group, sometimes known as Bravo/Y&R, is part of the Young & Rubicam Brands group. It is one of the largest multicultural agencies in the US, and has been a leading player in the Hispanic segment of the market since 1999. Headquartered in Miami it also has outposts in New York, San Francisco and Chicago. The agency offers a broad range of integrated services from creative advertising through to below-the-line promotions and direct and digital marketing. Unlike most multicultural agencies, which began as independents, Bravo started life as an in-house unit of Y&R New York, set up in 1980 primarily to handle translation of English-language ads into Spanish for a Hispanic audience. It gradually developed a separate life from its parent. Much of the credit for this was due to Cuban-born Daisy Exposito, who joined the fledgling unit as creative director a year after its formation. Over the following years, she spearheaded the expansion of the business, becoming president & CEO in 1990. She finally left the agency in 2004 (and later acquired a breakaway agency from Bravo, renamed Exposito & Partners). In 2006, Bravo Group was effectively merged with the Miami outposts of both Y&R and Wunderman, though all three retain their separate identities under a shared management team. In summer 2014, Bravo also took over the remaining clients of Y&R's Asian-American marketing agency Kang & Lee following its closure. Eric Hoyt is CEO of Y&R's Miami office, and of Bravo. AdAge estimated revenues of $20m in 2017. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 14th June 2018

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