Bromley Communications (US)


Until its closure in 2015, Bromley Communications was a leading full-service Hispanic marketing agency in the US. The business had been wholly owned by Publicis USA since 2012 and was the main Hispanic partner for its substantial General Mills account. Advertising Age estimated US revenues of $10m in 2014.

Competitors

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Established in 1982 as Sosa & Associates, by Mexico-born Lionel Sosa, this was the first, and for many years the largest, US agency specialising in the Hispanic market. Ernest Bromley, also Mexican by birth, joined in the 1980s, initially as head of research, along with Al Aguilar, and the company eventually became Sosa, Bromley, Aguilar & Associates in 1990. In 1993, MacManus group took a 49% stake in the agency, merging it with smaller Noble & Asociados. Sosa moved off to DMB&B in 1993, before setting up his own rival shop again in 1996, specialising mainly in political advertising. (He was instrumental in building the Hispanic vote for George W Bush in 2004). 

The departure of Aguilar in 2000 left control of the business with Ernest Bromley; Publicis Groupe inherited MacManus's shareholding two years later and bought out the remaining shares in 2012. The agency is based in San Antonio, Texas where it also has management control of the local outpost of Publicis-owned PR network MS&L. In 2004 it absorbed separate Hispanic agency Publicis Sanchez & Levitan, along with that agency's substantial Nestle account (later departed). PSL's offices in Miami, Los Angeles & New York were initially rebranded as Bromley, but were later shuttered. 

In July 2015, founder Bromley announced plans to retire. At the same time, Publicis Groupe said it would close the agency. Most accounts transferred to Saatchi-aligned Conill.

Last full revision 8th March 2017


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