Burrell : advertising & marketing assignments

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Burrell Communications is a leading multicultural agency in the US specialising in the African-American market. Operating in Chicago and Los Angeles, it's part-owned by Publicis Groupe, and works with all three of that company's main advertising networks. It was launched in 1971 by former Leo Burnett and FCB copywriter Tom Burrell, originally as Burrell McBain Advertising. At the time it was among the first black ad agencies in the US after Byron Lewis's UniWorld. Key early clients were Marlboro, Coca-Cola and McDonald's, still a client of the agency to this day. Burrell sold a 49% stake to Publicis in 1999, and retired five years later, selling his remaining majority stake to senior managers Fay Ferguson and McGhee Williams-Osse, now co-CEOs. Lewis Williams is chief creative officer. Work for P&G and Toyota makes Burrell the country's #2 African-American agency, if not the overall leader. In 2017, the agency launched a pioneering Social Listening Lab, a focus group comprising 10,000 African-American influencers which is used to measure or ecaluate campaign concepts and social issues. Advertising Age estimated US revenues of $23m in 2017. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 5th October 2018

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