Burson-Marsteller is a major global public relations network owned by WPP, and aligned with the Young & Rubicam Brands marketing group. It has 73 offices worldwide, and an additional 85 affiliates across 110 countries. Although it offers a broad range of different PR services, the agency is best-known for its work on corporate reputation and crisis management. Don Baer succeeded Mark Penn as global CEO in 2012. Founder Harold Burson, now in his 90s, remains honorary chairman and still consults for the business. He launched the business in New York in 1946 as a PR agency, but merged it in 1953 with Marsteller Gebhardt & Reed, a Chicago-based advertising agency run by Bill Marsteller. The agency remained a joint venture between Burson and the Marsteller agency until both businesses were acquired by Young & Rubicam in 1979. Marsteller's advertising operations have been mostly phased out, although BM does still offer creative services inhouse or via subsidiary unit Proof. Indeed it appointed former Saatchi & Saatchi and Framestore executive Tom Eslinger in 2017 as its first chief creative officer. Other specialised subsidiaries include political and corporate consultancy Penn Schoen Berland, grassroots communications unit Direct Impact and UK consumer PR division Communique. Industry watcher The Holmes Report estimated fee income of $480m in 2016. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 4th February 2017
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