Hispanic agency Casanova Pendrill adopted the new name of Casanova McCann in May 2016 to highlight its longtime membership of Interpublic's McCann Worldgroup. It offers a full range of creative, media, promotions and PR service. The agency was established in 1984 by Argentinean creative director Viviana Pendrill and Mexican-born Paul Casanova, who had worked both sides of the agency-client divide before ending up at Hispanic agency Mendoza/Dillon. The company grew quickly during the 1980s and 1990s before Interpublic acquired an initial 49% stake in 2000. In addition to its base in California it has a New York office in McCann's corporate HQ as well as an outpost in Detroit via Commonwealth/McCann to serve Chevrolet. The original founders both left in the 2000s. Puerto Rico-born Ingrid Otero-Smart is now president, with Elias Weinstock as chief creative officer. AdAge estimated revenues of $20m for 2017, putting it among the Top Ten US Hispanic agencies. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 7th August 2018
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2018