Casanova McCann advertising & marketing assignments

Profile subscribers click here for full profile

Selected Casanova McCann advertising

Hispanic agency Casanova Pendrill adopted the new name of Casanova McCann in May 2016 to highlight its longtime membership of Interpublic's McCann Worldgroup. It offers a full range of creative, media, promotions and PR service. The agency was established in 1984 by Argentinean creative director Viviana Pendrill and Mexican-born Paul Casanova, who had worked both sides of the agency-client divide before ending up at Hispanic agency Mendoza/Dillon. The company grew quickly during the 1980s and 1990s before Interpublic acquired an initial 49% stake in 2000. It then took full control later that decade. In addition to its base in California it has a New York office in McCann's corporate HQ as well as an outpost in Detroit via Commonwealth/McCann to serve Chevrolet. The original founders both left in the 2000s. Puerto Rico-born Ingrid Otero-Smart is now president, with Elias Weinstock as chief creative officer. AdAge estimated revenues of $20m for 2018, putting it among the Top Ten US Hispanic agencies. In 2020, CEO Otero-Smart reacquired a majority stake in the agency from Interpublic, but it will continue to operate as a unit of McCann Worldgroup.

Capsule checked 24th July 2020

Subscribers only: Account assignments & selected contact information

Which clients does Casanova McCann handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of Casanova McCann? See Marketing Services Agency index for other companies

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 35,000 worldwide account assignments for over 9,500 leading brands.


Subscribe to Adbrands.net to access account assignments


All rights reserved © Mind Advertising Ltd 1998-2021