Centron / HealthSTAR Communications (US)

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Centron is the main healthcare advertising unit within independent healthcare communications group HealthStar. The group has undergone a series of restructurings in recent years. In 2015, the HealthStar name was dropped, and all the group's various units adopted the main Centron brand. Satellite agency LehmanMillet was sold to management. Another change of strategy led to the re-launch of the HealthSTAR brand in 2016 for the parent company, with Centron as its lead unit. Following the rebrand, Centron now specialises in advertising, and there are separate medical education, PR and market access units under the HealthStar name. There is also a global partnership with Vivactis, a European healthcare network. Centron CEO Marcia McLaughlin stepped down in 2017 after 12 years with the business to become vice-chair of the parent entity. Celine Vita was named as president of Centron; Chris Sweeney is CEO of HealthSTAR Communications. Centron was named as Agency of the Year (revenues under $25m) for 2016 by Med Ad News. The company was conceived by entrepreneur Jerry Brager in 1999, based around his New Jersey agency Strategic Medical Communications. He sold the business in 2001 to private equity fund HIG Capital (still Centron's owner), and the group acquired its first four units that year, buying or launching a string of additional agencies over the subsequent years. Founder Jerry Brager stepped away from the main HealthStar business in 2007, and is now chairman & CEO of healthcare advice and referrals service 1-800-Doctors. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 16th August 2016

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