CenturyLink : advertising & marketing assignments

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CenturyLink is a leading US telecoms provider, formed from the acquisition and merger of several separate businesses including fixed line provider Embarq (previously part of Sprint) in 2009 and regional service Qwest in 2011. It is the 3rd largest fixed line provider in the US, though the number of customers has been steadily shrinking as a result of the move towards mobile connections. At the end of 2017 it managed 10.3m wireline connections (down from 13m three years earlier) and 5.7m broadband subscribers spread across 37 states. It has a significantly larger proportion of rural customers than its two main wireline competitors AT&T and Verizon. The group also offers broadband services, including Prism IP TV in some markets, and has a marketing and reseller partnership with DirecTV. It acquired cloud storage and IT services business Savvis in 2011 and five years later announced plans to acquire broadband network provider Level 3 Communications for around $20bn. That deal, completed towards the end of 2017, gave the merged group an extensive global internet infrastructure. CenturyLink's reported revenues for 2017 were $17.7bn, including a small contribution from Level 3. Proforma revenues for the two companies combined were approx $24bn, of which around 75% was from corporate as opposed to consumer customers. Glen Post was the original architect of the transformation of regional telecoms company CenturyTel into a national player. He retired in 2018 after 26 years as CEO, to be succeeded by Level 3's Jeff Storey. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe. 

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Who are the competitors of CenturyLink? see Telecoms Sector

Capsule checked 21st November 2018

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