Charmin: Brand Profile

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Charmin is the #1 US toilet tissue, and one of Procter & Gamble's top-selling brands, with sales estimated at around $2.3bn. It is available in a number of different variants including wet wipes, and even a low-priced "basic" version. The brand was gradually launched around the world from the late 1990s, rolling out in the UK and Germany as well as several other European, Asian and Latin markets. Performance was disappointing and in 2007, P&G quit the European paper business altogether, selling local rights to Charmin (and sister brand Bounty) to rival company SCA. Both brands were later phased out by SCA, and Charmin is again only available in North America.

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Who are the competitors of Charmin? See Household Care Sector index for other companies    

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 

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Charmin website

Parent

Procter & Gamble

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