Charmin is the #1 US toilet tissue, and one of Procter & Gamble's top-selling brands, with sales estimated at around $2.3bn. It is available in a number of different variants including wet wipes, and even a low-priced "basic" version. The brand was gradually launched around the world from the late 1990s, rolling out in the UK and Germany as well as several other European, Asian and Latin markets. Performance was disappointing and in 2007, P&G quit the European paper business altogether, selling local rights to Charmin (and sister brand Bounty) to rival company SCA. Both brands were later phased out by SCA, and Charmin is again only available in North America.
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Who are the competitors of Charmin? See Household Care Sector index for other companies
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