Selected Charter advertising
Charter Communications completed its takeover of larger rival Time Warner Cable (and also regional operator Brighthouse Networks) in May 2016, to create the second largest US cable operator after Comcast. The combined Charter/TWC service relaunched as Charter Spectrum, serving around 26m residential and business customers across 41 US states. Thomas Rutledge is chairman & CEO, but the company's biggest shareholders are media tycoons John Malone, via his Liberty Broadband vehicle, and the Newhouse family, owners of Advance and Conde Nast. The deal more than quadrupled the size by customers of the original Charter business, and revenues rose from under $10bn in 2015 to over $40bn. The Charter cable business was created in Missouri in 1993, and was subsequently acquired by Microsoft co-founder Paul Allen. However, huge debts generated by expansion left the company struggling and it eventually filed for bankrupcy in 2009. It was rescued by private equity investors, and John Malone became its biggest shareholder in 2013. In 2014, Charter attempted to engineer a merger with Time Warner Cable, but its offer was topped by one from larger rival Comcast. That combination was blocked by regulators on competition grounds, allowing Charter to snap up the orphaned TWC on the rebound. Adbrands does not profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 20th February 2017
Adbrands Weekly Update 3rd Aug 2017: Weeks of exclusive talks between US telecoms company Sprint and Charter Communications came to an embarrassing roadblock after the former's controlling shareholder, Japanese tycoon Masayoshi Son, proposed a merger of the two companies that would create a huge force in cable and mobile communications worth in excess of $160bn. That offer was disclosed to the media on Friday last week. No thanks, said Charter on Sunday. The US also spurned Sprint as its mobile partner, saying it would press ahead with the launch of its MVNO mobile service through Verizon. Undeterred, Sprint said it was still considering making a formal offer to shareholders of either Charter or T-Mobile.
Adbrands Weekly Update 29th Jun 2017: In a development that was first anticipated last month, US cable leaders Comcast and Charter have opened exclusive joint negotiations with the country's 4th largest mobile provider Sprint. Under discussion is some form of arrangement whereby the two cable companies could swap existing MVNO arrangements with Verizon for more favourable terms from Sprint, possibly in exchange for an equity involvement, or even a joint takeover of the business. According to reports, Charter's controlling shareholder John Malone favours the acquisition of Sprint, but has yet to convince Comcast CEO Brian Roberts. Sprint, owned by Japanese company Softbank, has a current value of around $32bn, and the same amount again in debt. Separately, it has been pursuing talks with rival T-Mobile over a possible merger. Those negotiations have been put on pause for the time being, pending a deal with Comcast and Charter.
Adbrands Weekly Update 11th May 2017: America's two leading cable companies have formed their own alliance to push back against the moves by Verizon and AT&T into entertainment programming. Comcast and Charter will share resources and technology as they launch their own branded wireless services, initially on an MVNO basis through bandwidth from Verizon. They have agreed not to make any material merger or acquisition within the telecoms sector without the other’s consent for at least a year. Analysts believe that the partnership might result in a shared bid for one of the two smaller wireless carriers, T-Mobile USA and Sprint.
Adbrands Weekly Update 20th Apr 2017: Ads of the Week: "Train". We love this spot for Charter Spectrum cable, now the US #2 following Charter's takeover of Time Warner Cable. The agency is Brooklyn-based creative boutique Something Different, launched last summer by two executives from Ogilvy. It's an old school style of absurdist character-based comedy but it works perfectly. Because monsters have problems too.
Adbrands Weekly Update 23rd Feb 2017: Charter Communications reported its first annual results since it swallowed Time Warner Cable and Bright House to become the second largest cable operator in the US. Despite the inevitable complications of getting to grips with its substantially increased footprint, combined customer numbers continued to rise, topping 26m by the end of the year. Proforma full year revenues were up 7% on a comparable basis to over $40bn while net income soared almost tenfold to over $1bn.
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2017