Few companies can match Church & Dwight for sheer inventiveness. The company has grown to multi-billion-dollar status by taking one simple substance, sodium bicarbonate (or baking soda), and creating from it a dazzling array of different products ranging from household cleaners and cat litter to toothpaste and antiperspirants to animal feed and swimming pool additives, all under the distinctive Arm & Hammer logo. Strategic acquisitions have bulked the portfolio further with brands as diverse as Trojan condoms, Nair depilatory cream, First Response pregnancy testing kits and the laundry products Xtra and Oxi-Clean. Oral care is a key sector for the group: its brands now include the Close-Up, Mentadent and Spinbrush oral care brands in North America previously owned by Unilever and Procter & Gamble, as well as Orajel pain relief and power flosser Water Pik. Revenues for 2017 were almost $3.8bn. The Arm & Hammer brand alone accounts for around 44% of group sales. The bulk of the group's business is concentrated in the US but it has a small international footprint in Europe and Latin America. Matthew Farrell is CEO. The company was formed in 1846 when brothers-in-law John Dwight and Austin Church joined forces to begin commercial manufacture of bicarbonate of soda, a natural product then used primarily for home baking. It began to diversify the uses of that miracle ingredient aggressively during the 1960s, with a move into laundry detergents, fridge deodorisers, pet products and toothpaste before embarking on a series of acquisitions of other still-valuable but often niche brands being offloaded by larger groups.
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Who are the competitors of Church & Dwight? C&D's main competitors include Procter & Gamble (in laundry and oral care), Henkel and Clorox (in laundry and cleaning products), Colgate-Palmolive (in oral care), Reckitt Benckiser (in depilatories, cleaning products and condoms), Pfizer (primarily in pregnancy testing) and SC Johnson (in cleaning products). See Personal Care Sector and Household Care Sector indexes for other companies
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Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 16th Aug 2018: Ads of the Week "Sex is a Sandwich?". 72andSunny unveiled its first collection of ads for US condom brand Trojan, a unit of Church & Dwight. They're rather more adventurous (in more ways than one!) than most of C&D's other brand advertising - for Arm & Hammer, Oxi-Clean and so on - even if they're also a little hit and miss. Here's the best of the bunch. It just so happens that we love peanut butter too! We prefer crunchy but we sometimes like creamy... Clearly that means a lot more than we'd realised...
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