Few companies can match Church & Dwight for sheer inventiveness. The company has grown to multi-billion-dollar status by taking one simple substance, sodium bicarbonate, and creating from it a dazzling array of different products ranging from household cleaners and pet litter to toothpaste and antiperspirants, all under the distinctive Arm & Hammer logo. Strategic acquisitions have bulked the portfolio further with brands as well-known and as diverse as Trojan condoms and Brillo scouring pads, as well as the Close-Up, Mentadent and Spinbrush oral care brands in North America previously owned by Unilever and Procter & Gamble.
Which agencies handle advertising for Church & Dwight? Find out more from Adbrands Account Assignments
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 20th Jul 2017: Some brands may not be especially glamorous or celebrated but they still have extraordinary transfer value if they fill an important need for a particular buyer. One such deal was agreed this week. Diversified consumer goods marketer Church & Dwight added to its oral care portfolio with a $1bn cash offer for Water Pik, the maker of electric water flossers and sonic toothbrushes. That's a little under four times Water Pik's annual sales. Church & Dwight is best-known as the owner of the Arm & Hammer brand, active in oral care as well as numerous other sectors. It also has a clutch of other oral care products including Spinbrush battery toothbrushes and Orajel analgesics.
Subscribers may access the following website links:
Church & Dwight website
|Arm & Hammer Baking Soda||Arm & Hammer Pet Litter|
|Arm & Hammer Detergents||Arm & Hammer Ultramax|
|Arm & Hammer Baking Soda toothpaste||Arm & Hammer Breath Care|
|Trojan condoms||Pearl Drops|
|Nair||Brillo Soap Pads|
|First Response||Arm & Hammer Specialty Products|
All rights reserved © Mind Advertising Ltd 1998-2018