Clairol: Brand Profile

Selected Clairol advertising

 Clairol is still one of the world's best-known hair care brands, known internationally for hair colouring products such as Nice 'n Easy and Natural Instincts. However, despite ownership by Procter & Gamble, the brand has struggled in recent years to hold its own against aggressive rivals, . Once the global #1 in this market, it lost its crown to L'Oreal at the end of the 1990s, and has spent the past two decades or so fighting back, but with only limited results. P&G paid just under $5bn to acquire the business in 2001 from Bristol-Myers Squibb. At the time, it was P&G's biggest ever acquisition, giving the American company an important foothold in the hair colouring sector. However, P&G was not able to reverse a slow decline in sales. In July 2015 it agreed to transfer the brand to Coty along with several other parts of its beauty portfolio. That sale completed in Oct 2016.

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Who competes with Clairol? See Personal Care for other companies    

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