Conill (US)


Conill sits under the umbrella of Saatchi & Saatchi, operating primarily as that network's Hispanic marketing division, though it also handles a few third-party clients as well. The agency's original base in Miami was shuttered in 2015, and it consolidated operations in what was previously its secondary outpost in Los Angeles. It was one of the first Hispanic marketing agencies in the US, originally founded in 1968 in New York by pioneering Cuban marketers Alicia and Rafael Conill to target that city's sizeable Puerto Rican population. Both had experience in advertising in both the US and pre-revolutionary Cuba. The business was acquired by Saatchi in 1987. Cynthia Macfarlane, longtime chairman & CEO of Saatchi & Saatchi Latin America and US multicultural, left the network in 2015; Carlos Martinez is now president of Conill. AdAge estimated revenues of $33m in 2015. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services; see here for information on how to subscribe.

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Capsule checked 16th August 2016

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