Cramer-Krasselt is a full-service integrated agency headquartered in Chicago, and now one of the country's largest remaining independents. It has a reputation for solid, occasionally outstanding creative work, sometimes underpinned by a quirky sense of humour. (Typical of this was the agency's invention of "stealth disco" in the early 2000s, a pastime in which employees filmed each other silently dancing behind the backs of colleagues engaged in more serious activities, then posted the results on the company's website). Key C-K clients include Porsche and especially Corona Extra, for whom C-K devised the long-running "Find Your Beach" campaign. First launched in the early 1990s, it is still running today. In 2001, the agency spun out public relations division CKPR, which established its own New York outpost in 2003 with the purchase of local agency Nichol & Company. There is also an outpost in Milwaukee. C-K's international work is handled through the ICOM federation of independent agencies. The agency is run by chairman & CEO Peter Krivkovich, with Marshall Ross as vice chairman & group chief creative officer and Karen Seamen as president & COO. Ken Erke is chief creative officer of CK Chicago. Advertising Age estimated revenues of $112m in 2017, making C-K the country's third-biggest independent after Wieden & Kennedy and Richards Group. C-K is also in fact one of the country's oldest agencies, first founded in 1898 by Cody Cramer and William Krasselt, initially as a sideline to their bicycle magazine publishing company. The two partners died in 1934 and 1940 respectively, but the agency flourished, opening a number of regional offices.
Capsule checked 1st November 2018
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Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 17th Dec 2015: Ads of the Week "Compete". Porsche's US agency Cramer-Krasselt breaks the mould with this bold new spot for the legendary German sportscar, not previously noted for its creative advertising. With assistance from some clever digital effects, C-K puts a young Muhammad Ali in the ring against himself; Sharapova on court against Sharapova; chess champion Magnus Carlsen fighting the clock against his doppelganger; all to demonstrate that nothing beats the 911 except the new 911. Nicely done.
Adbrands Weekly Update 29th Oct 2015: Nikon has quietly transferred US creative from McCann to indie Cramer-Krasselt.
Adbrands Weekly Update 16th Apr 2015: Hilton Hotels further consolidated its US portfolio with indie Cramer-Krasselt, moving Homewood Suites from Publicis Kaplan Thaler.
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