Dailey : advertising & marketing assignments

Profile subscribers click here for full profile

Dailey - previously Dailey & Associates - is a traditional full-service advertising agency based in Los Angeles. Until recently it was a subsidiary of Interpublic, aligned for a few years as a unit of what was then the Draftfcb network. It was later shifted to standalone status, reporting directly to Interpublic's central management. In 2017, though, the business was bought out by its executive team, led by Jean Grabow. The largest proportion of its revenues has traditionally been generated by Nestle, a long-time client for whom Dailey managed several accounts, mostly confectionery. Indeed, in 2014, Dailey scored something of a coup, producing Nestle's first-ever Super Bowl spot: an ad for Butterfinger. However, Nestle's sale of the confectionery division to Ferrero in 2018 threatens to significantly reduce that business. Founder Peter Dailey originally launched the agency in 1968 in West Hollywood, and enjoyed several years of exceptional growth on the back of work for movie studios and other clients. In 1983, the agency was acquired by Interpublic. Dailey himself left the industry and became a diplomat, initially as US ambassador to Ireland.

Which clients does Dailey handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of Dailey? See ranking of Leading US Agencies

Subscribers only: Account assignments & selected contact information

Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Adbrands Weekly Update is a weekly summary of the latest news affecting leading advertisers and their advertising and marketing agencies.

Historical snapshot information for Dailey

Capsule checked 3rd April 2018

Subscribe to Adbrands.net to access taccount assignments


All rights reserved © Mind Advertising Ltd 1998-2018