Dailey (US)

Dailey - previously Dailey & Associates - is a traditional full-service advertising agency based in Los Angeles. Until recently it was a subsidiary of Interpublic, aligned for a few years as a unit of what was then the Draftfcb network. It was later shifted to standalone status, reporting directly to Interpublic's central management. In 2017, though, the business was bought out by its management team. The largest proportion of its revenues is generated by Nestle, a long-time client for whom Dailey manages several accounts, mostly confectionery. In 2014, Dailey scored something of a coup, producing Nestle's first-ever Super Bowl spot: an ad for Butterfinger.

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