David is a separately branded creative satellite of the Ogilvy Group within WPP, and has established a reputation for unexpectedly bold, often quite edgy work. It has enjoyed significant success at awards festivals, picking up Grand Prix at two successive Cannes Lions festivals in 206 and 2017, and has a close relationship in the US with all three of the major advertisers owned by Brazilian investor 3G Capital: AB InBev, Kraft Heinz and RBI. These three groups between them now account for the majority of David's client list. Ogilvy & Mather first established David - named in honour of network founder David Ogilvy - as a satellite unit in India in the early 2000s, but that business was eventually absorbed into what was left of the Bates Asia network in 2007. The brand was resurrected in 2011 in Brazil and Argentina to mark the 100th anniversary of David Ogilvy's birth, under Brazilian executives Fernando Musa (also now CEO of Ogilvy Brazil) and Anselmo Ramos, and Argentinian Gaston Bigio (the network's Latin America creative chief). Ramos transferred to the US in 2014 to launch a third outpost in Miami, which became lead agency on Burger King's US account. He and Bigio left David at the end of 2017 to launch their own agency, Gut, and were later joined by several of David's key creatives. Musa remains as chairman of David; Pancho Cassis was named as chief creative officer in 2019. At the same time, the agency opened its first European office, in Madrid. David scored its biggest win to-date at the end of 2018 as one of the contributors to The VW Partnership, a new team created to take over the Volkswagen account in North America (although lead role went to separate agency Johannes Leonardo). In 2019, David produced three of the most notable ads of the US Super Bowl for Budweiser, Burger King and Devour.
Capsule checked 10th April 2019
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Adbrands Social Media 17th Jun 2019: "Ed's Heinz Ad". Who needs social media influencers when the world's most successful recording artist already professes an undying love for your product? Ed Sheeran even has the Heinz Ketchup logo tattooed on his arm, and it's a sign of just what a down-to-earth guy he still is that he actually approached Kraft Heinz off his own bat with a proposal for an ad for his favourite sauce. Who in their right mind is going to turn down an offer like that? Here it is, and it's pretty damn great. It's hard to know how much is pure Ed and how much the advertising craft of agency David, but the finished results are delightful. Nice one, Ed! A new career awaits if you ever get fed up with the music business.
Adbrands Social Media 4th Feb 2019: "Eat Like Andy". What a find! There weren't many big surprises among the Super Bowl's hitherto un-sneaked ads, but Burger King's spot was one of them. Oddly, it's credited to both the fast feeder's main creative agencies David Miami and MullenLowe, despite the fact that neither shop did much more than find this great piece of archive footage, which comes from a 1982 documentary by director Jorgen Leth entitled '66 Scenes in America'. No other creative work was required , making it one of the least complicated ads in the Big Game. However, typically in these lawyer-dominated times, it took a whole year to negotiate usage rights with Jorgen Leth estate and the Andy Warhol Foundation. It was probably worth it, this is a little gem of cinema verité art in its own right.
Adbrands Social Media 23rd Jan 2019: "Wind Never Felt Better". No, not the new ad for Gaviscon (hoho) but an early release for Budweiser's flagship Super Bowl spot. Or rather one of them; AB InBev is set to run no fewer than eight ads Sunday week. We've never been too keen in the past on the beer brand's famous Clydesdales ads, which more often come across as sentimental and over-heavy on the rose-tinted Americana. This new one from David Miami is a complete charmer, though. Great soundtrack, commendable message, and above all some spectacular visual magic from director Adam Berg, from the gorgeous opening shot of that wind-tussled Dalmatian through an extraordinary sweeping camera movement. The agency claims only to have used "the magic of CGI in a couple of moments"; that's an astonishing claim if true. In cinematic terms, we're betting this will be one of the stars of the Big Game.
Adbrands Weekly Update 29th Nov 2018: WPP was one of the surprise victors in the global Volkswagen brand creative review. The German auto giant confirmed allocation of its global business to three agencies. DDB - currently one of the brand's lead agencies in multiple markets - will retain the European account, while sister network BBDO keeps hold of Latin America through incumbent Brazilian agency Almap BBDO. Omnicom also keeps Australia and adds South Africa (from WPP's Ogilvy). However, WPP has been awarded the three key North American markets of the US, Canada and Mexico. It is forming a new entity to manage the business. The VW Partnership will include staff from creative agencies David and Taxi in the US and Canada respectively, as well as digital shop Possible, activation specialist Geometry Global and production division Hogarth. Cheil retains the brand in China. Major losers include Interpublic's Deutsch in the US and German indie Grabarz & Partner. (Could the latter end up under Omnicom's umbrella?). Publicis goes home empty-handed.
Adbrands Social Media 19th Nov 2018: "Christmas Rules". All the sugar that Coca-Cola has been taking out of its drinks has been poured instead into this Christmas spot from Ogilvy satellite David Sao Paulo. Your teeth will be itching with all the excess sweetness by the end. On the bright side, the film sees the return, in a slightly redesigned form, of the famous Coca-Cola polar bears, first created 25 years ago by what was then the inhouse marketing agency of talent agency CAA.
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