David is a separately branded creative satellite of the Ogilvy Group within WPP, and has established a reputation for unexpectedly bold, often quite edgy work. It has enjoyed significant success at awards festivals, picking up Grand Prix at two successive Cannes Lions festivals in 206 and 2017. Ogilvy & Mather first established David - named in honour of network founder David Ogilvy - as a satellite unit in India in the early 2000s, but that business was eventually absorbed into what was left of the Bates Asia network in 2007. The brand was resurrected in 2011 in Brazil and Argentina to mark the 100th anniversary of David Ogilvy's birth, under Brazilian executives Fernando Musa (also now CEO of Ogilvy Brazil) and Anselmo Ramos, and Argentinian Gaston Bigio (the network's Latin America creative chief). Ramos transferred to the US in 2014 to launch a third outpost in Miami, which became lead agency on Burger King's US account. He and Bigio left David at the end of 2017 to launch their own agency, Gut. Musa remains as chairman of David. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Capsule checked 22nd June 2017
Adbrands Weekly Update 25th Oct 2017: Ads of the Week: "Bullying Jr". Ogilvy satellite David Miami shows it can also do serious for Burger King, not just disruptive or cheeky. This in-store stunt supports the fast feeder's social responsibility campaign against bullying. The idea is actually a bit silly - it would be good to know whether the customers actually got the point of the stunt after making their complaints about mashed burgers - but the role play scenes are really quite upsetting. Most people don't get involved in situations like this for fear the aggressor might pull a knife or even, in the US, a gun. So big applause to these two customers who did step up to make a stand.
Adbrands Weekly Update 27th Jul 2017: Ads of the Week: "Carousel". Here's a great ad from Ogilvy's David agency in Brazil for Nestle chocolate. Directors love the challenge of the one-take shot in which an immensely complicated story sequence happens "live" in front of the camera. This isn't quite that - plenty of cuts here - but it clearly inspired the superbly inventive carousel set in which every element of our heroine's daily routine is connected through trapdoors so that they take place as it were seamlessly one after another. Lovely idea.
Adbrands Weekly Update 27th Apr 2017: Ads of the Week: "Everybody Loves Boobs". Ogilvy's David agency in Buenos Aires scooped a shelf-full of awards last year for its "Manboobs" campaign for Argentina's breast cancer charity MACMA. Here's the even more startling follow-up. Spend a few minutes staring open-mouthed in astonishment. The point of this campaign, like its predecessor, is that social media sites like Facebook and Instagram don't allow images of female nipples so the filmmakers have to find an alternative way of illustrating their point.
Adbrands Weekly Update 20th Apr 2017: Signs are that Burger King's marketing department is getting a little too cocky ahead of this summer's Cannes Lions ad festival, when it will be awarded the prize for Creative Marketer of the Year. Late last week the fast feeder attempted to hijack US Google Home devices and Android phones across the US when its new ad - from David Miami - featured a Burger King staffer leaning into camera and asking "OK Google...." - the wake-up phrase used by Android devices - "what is the Whopper burger?" That was designed to trigger all listening Android devices into reading out the first line from Burger King's Wikipedia entry. This was itself changed last week (apparently by BK's chief marketer personally, in strict contravention of Wikipedia rules) to feature a mouth-watering description rather than the old descriptive copy with which it has started for the past ten years. The stunt seems to have backfired: within a few hours of the ad's first airing, Google had blocked Android devices from responding and Wikipedia editors had reverted to the old copy and blocked further changes to the entry. They also demanded a formal apology. But that hasn't prevented the stunt from earning acres of media coverage.
Adbrands Weekly Update 23rd Jun 2016: The 2016 Cannes Lions festival kicked off last weekend with the separate-but-linked Lions Health event, three distinct categories celebrating the healthcare sector. Odd that this remains separate still - the top prizes went to campaigns that were hardly specialised in themselves. Lions Health Grand Prix for Good went to this crowd-pleasing and censor-friendly campaign from Ogilvy's David unit for Argentina's breast cancer charity MACMA.
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