David & Goliath is a creative agency headquartered in Los Angeles. Although primarily focused on planning-based traditional advertising, it also offers a selection of additional services including digital and commercial production, to serve its single biggest client, Kia Motors. The agency was originally formed around that account in 1999 by partners David Angelo and Skip Sullivan, who had previously worked together at Saatchi's Team One agency on the Lexus account. Since then, Kia's billings have increased dramatically, reflecting the brand's growing success in the US. David & Goliath successfully defended a review of the $270m account in 2004. It has worked hard to bolt on other accounts, but Kia continues to dominate billings. Skip Sullivan left the business in 2005 to pursue a career outside advertising. Angelo remains chairman, with Yumi Prentice as president. CCO Colin Jeffery left the agency in 2016 to start his own business and was replaced by Bobby Pearce. AdAge estimated revenues of $46m in 2017. At the end of that year, D&G finally surrendered its independence with an agreement to be acquired by Innocean, the global inhouse advertising network owned by Hyundai Kia Group. David Angelo remains chairman. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 16th November 2018
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Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 21st Dec 2017: Hyundai's group-controlled agency network Innocean has acquired creative agency David & Goliath, longtime custodian of the US account for Hyundai satellite Kia Motors, and creators of the famous Kia hamsters. According to reports, D&G was valued at almost $72m, representing a big payout for co-founder and CEO David Angelo.
Adbrands Weekly Update 6th Jul 2017: Ads of the Week: "Turbo Hamster". The hamsters are back and they're better than ever. David & Goliath arguably struck character gold when they first introduced Kia's hamster brand ambassadors back in 2009. They've been careful not to overplay their hand in the eight years since, with the giant-sized rodents only making occasional outings to promo new versions of the Kia Soul compact SUV. This latest film lands with a bang (or perhaps a parachute blanket), a deliriously enjoyable piece of part-animated mayhem. Enjoy the ride.
Adbrands Weekly Update 5th Jun 2017: Ads of the Week "Pour Out Your Soul". Alcoholic spirits must be among the hardest brands to develop campaigns for, not least because there is so much you're not allowed to say for fear of seeming to promote drunkenness. So agencies tend to fall back on a few well-worn tropes: the moody outsider, the mates all-together, the party people... To their considerable credit, agency David & Goliath has found a new path (even if it draws on a few of those afore-mentioned concepts) for blockbuster US vodka brand New Amsterdam, now the local #2 ahead of Absolut. This lovely spot is likely to keep the brand in the limelight this summer.
Adbrands Weekly Update 4th Feb 2016: Ads of the Week: "Walken Closet". A couple of weeks ago, while posting a new Kia ad from David&Goliath with a Christopher Walken voiceover, we asked why any agency, if they could secure the services of the inimitable Chris, would limit his involvement to a mere v/o. Clearly this fantastic spot was already in the pipeline. Riffing off a charming "Walken Closet" pun, our man turns up the dial to 11 for a lovely monologue. We were almost expecting him to say those beige socks had been kept somewhere else for five long years...
Adbrands Weekly Update 29th Aug 2013: Ads of the Week: Kia Motors "Applause". You might not have noticed the new Kia Motors ad in last weekend's MTV Video Music Awards - you were probably still sand-papering your eyeballs in order to erase the vision of Miley Cyrus's protuberant tongue. David & Goliath scored quite a coup, we imagine, to secure rights to Lady Gaga's Applause song as their soundtrack. Thank heavens those are still hamsters, not Miley Cyrus's teddy bears.
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