Dentsu Aegis Network North America : advertising & marketing assignments

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Japanese marketing giant Dentsu operates in North America through a number of subsidiaries, most of whom were for many years largely reliant on Japanese clients. All that has changed since 2008 when Dentsu kicked off a series of bold acquisitions in North America (and elsewhere), starting with highly regarded New York agency McGarryBowen. That deal effectively doubled the Japanese group's US revenues, and was followed by several other purchases including digital agencies 360i and Firstborn. Together these agencies transformed Dentsu's North American presence and paved the way for the parent group's subsequent purchase of Aegis. That deal added not just the Carat and Vizeum media networks but also digital specialists such as iProspect and Isobar. The group has been further expanded by a series of additional acquisitions including sports marketer Mktg, Gyro, Merkle and Canadian creative agency Grip. Dentsu's North American operations now fall under the umbrella of Dentsu Aegis Network. Adbrands does not currently profile this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 17th June 2017

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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Adbrands Weekly Update is a weekly summary of the latest news affecting leading advertisers and their advertising and marketing agencies.

Historical snapshot information for Dentsu North America

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 14th Dec 2017: The week's most significant account assignment was Subway's appointment of a new dedicated entity within Dentsu Aegis Network to handle creative and media for North America, the first time, the US and Canadian accounts have been bundled as one. New unit The Franchise will drawn upon McGarryBowen and Canada's DentsuBos for creative, and Carat for media, as well as other group-owned agencies. Billings are somewhere in the region of $500m annually.

Adbrands Weekly Update 29th Jun 2017: Former McCann chief Nick Brien returns to the industry's top table after several productive years as CEO of digital specialist iCrossing. He was named as CEO of Dentsu Aegis Network US & Americas, overseeing all that group's networks in the region from Carat and Vizeum to McGarryBowen, Merkle and Isobar. Brien takes over from DAN US CEO Rob Horler, who recently announced his departure, and outgoing Americas CEO Nigel Morris, who moves up to a new role as chief strategy & innovation officer. Originally head of IPG's UM media network, Brien was appointed as CEO of the McCann Worldgroup in 2010. However the next two years were marked by a series of challenges, prompting his departure in 2012. He is succeeded at iCrossing by US president Mike Parker.

Adbrands Weekly Update 11th Aug 2016: Hot on the heels of its deal for Gyro, Dentsu Aegis Network added another string to its bow with the acquisition of US CRM giant Merkle. The purchase will fill a significant hole in the group's US portfolio, which currently lacks strength in data-marketing. Terms were not disclosed, but media reports identified a valuation for Merkle of $1.5bn including debt. Dentsu said Merkle has revenues of $436m last year. DAN is buying out Merkle's majority shareholder, the investment fund Technology Crossover Ventures, and other investors. However, management and employees will collectively retain a minority holding in the business.

Adbrands Weekly Update 28th Jul 2016: Another independent bites the dust. Dentsu Aegis Network announced the acquisition of global B2B network Gyro for an undisclosed sum. The group had been jointly owned by private equity investors and management. CEO & CCO Christoph Becker will remain at the helm of an expanded network, which will absorb DAN's existing Interprise business. The latter's Stuart Giddings becomes global president, reporting to Becker. Gyro will also expand its presence into Latin America and Asia via DAN's other units in those regions, including Carat, iProspect and of course Dentsu itself. "We currently partner with independent partners [for media] and that is not ideal," said Becker. "This gives us a media powerhouse and propels our offering."

Adbrands Weekly Update 7th Jan 2016: Canadian agency Grip, one of the country's most admired independents, accepted an offer to be acquired by Dentsu Aegis Network. The agency will retain its name and separate branding, and will continue to be run by its existing management team. "What attracted us to Dentsu Aegis Network was the ability to scale our capabilities across a broader network in order to expand and enhance our offering to existing clients, and attract new prospects both here in Canada and globally," said managing partner Bob Shanks.

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