Derse is a leading US promotional marketing agency with particular strengths in trade shows, marketing events and exhibitions; which it groups under the overall heading of "face-to-face marketing". It claims to manage more than 5,000 exhibits a year on behalf of 500 clients. Originally founded in 1948 by James Derse as a sign painting company, it expanded into events and trade shows in the 1950s. It was acquired by its two most senior managers in 1989 folloeing the founder's retirement. It is still privately owned. Based in Milwaukee, there are also five other offices across the US. Gross revenues dipped during the recession but have grown solidly since 2009, hitting a new high of almost $156m for 2015, before falling back to $148m for 2016. Adam Beckett succeeded controlling shareholder Bill Haney as CEO in 2014, but departed the group two years later. Brett Haney, Bill Haney's son, is now president. Bill Haney and co-owner Bill McNamara are chairman and vice chairman respectively. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which clients does Derse handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of Derse? see Leading Marketing Services Agencies
Capsule checked 13th December 2017
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2018