Derse advertising & marketing assignments

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Derse is a leading US promotional marketing agency with particular strengths in trade show stands and exhibits and marketing events, all of which it groups under the overall heading of "face-to-face marketing". It claims to manage more than 5,000 exhibits a year on behalf of 500 clients. Originally founded in 1948 by James Derse as a sign painting company, it expanded into events and trade shows in the 1950s. It was acquired by its two most senior managers in 1989 following the founder's retirement. It is still privately owned. Based in Milwaukee, there are also five other offices across the US. Gross revenues dipped during the recession but have grown solidly since 2009, hitting a new high of almost $172m for 2019. Adam Beckett succeeded controlling shareholder Bill Haney as CEO in 2014, but departed the group two years later. Brett Haney, Bill Haney's son, is now CEO with Eric Preston as president.

Capsule checked 22nd July 2020

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