Selected Dick's advertising
Dick's Sporting Goods is the leading specialist sports equipment and apparel retailer in the US, with almost 650 Dick's stores in 46 states, as well as an additional chain of specialist Golf Galaxy outlets. A new specialist running outlet opened in 2012 under the True Runner banner, and an increasing number of Dick's outlets are premium speciality stores specialising in just one brand, under banners including Nike Fieldhouse and Under Armour All-American or, from 2013, dedicated NFL stores. Mainstream outlets stock a full range from traditional sports such as football, golf, and tennis to general fitness and outdoor activities, and has expanded its portfolio of own-label products through selected acquisitions such as Top-Flite golfing products and outdoor specialists Koppen and Field & Stream. In 2012 the company established a low-profile presence in the UK through a minority holding in local chain JJB Sports. Dick's was founded in 1948 by Dick Stack, initially as a small bait and tackle store. It expanded dramatically from the 1980s onwards under the management of his son Edward Stack, still CEO. Revenues for ye 2015 were $7.3bn. Following the collapse of its main specialist rival Sports Authority in 2015, and the bankruptcy filing of Vestis Retail Group in 2016, Dick's has no major specialist rival; its principal competition now comes from Walmart and Amazon. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Advertising expenditure for Dick's in 2015? See ranking of Declared Advertising Costs
Capsule checked 19th August 2016
Adbrands Weekly Update 11th Aug 2016: Ads of the Week "Gold". We could easily fill all four spots with Olympics-related ads, but we're limiting ourselves to just one each week. Here's a stunning film from Anomaly New York for retailer Dick's Sporting Goods, a key sponsor (and part-time employer) of the athletes of Team USA. It's hard to move for Olympics ads right now, but some are considerably better than others, and this is among the very best.
Adbrands Weekly Update 7th July 2016: US sporting goods chain Dick's was the winning bidder in the auction of assets from collapsed rival Sports Authority. A bargain offer of $15m secured 31 of Sports Authority's best stores as well as its name, website and customer database.
Adbrands Weekly Update 24th July 2014: Ads of the Week: "The Moment". Anomaly New York maintains the buzz for team sports events in the lull between the World Cup and the new sports season with another excellent ad for retailer Dick's Sporting Goods. Like its predecessors, this spot pumps up that heart-in-the-mouth adrenaline by focussing not on overpaid professional superstars but the everyday amateurs who are Dick's real-life customers. The result is arguably far more gripping than, say, the animated antics of Nike's cartoon footballers.
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