The Discover Card is the #4 US credit card platform behind Visa, MasterCard and American Express, operating more or less exclusively in the domestic market. Market share is well below that of the big three, at around 2.2% of total global purchase volumes in 2015, with approximately 57.8m cards in circulation. However, Discover prides itself on working harder to provide top-quality customer service. It has done this most effectively with the entertaining "Peggy" marketing campaign in the early 2010s, which suggested that other companies' call-centres are in reality run by incompetent foreigners in far-flung corners of the globe. The comapny regularly achieves top rankings for customer satisfaction, and has topped the JD Power survey for credit card providers each year since 2013, overturning the lead traditionally held for eight years by American Express. In 2008 Discover also acquired the global Diners Club business from Citigroup, and has a growing direct banking, mortgages and personal loans business. It also owns and operates the Pulse ATM network in the US. David Nelms is CEO. Net revenues hit a new high in 2016 of $9.1bn. The vast majority of that sum is generated by interest on credit card balances. Total credit card purchase volumes were $132.2bn, down around 6% on the year before. Originally launched by retail group Sears Roebuck in 1986, Discover became the financial services division of investment banking giant Morgan Stanley in the 1990s. It was spun off to shareholders as an independent company in 2007. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which agencies handle advertising for Discover? Find out more from Adbrands Account Assignments
Who are the competitors of Discover? See Financial & Insurance Sector index for other companies
Capsule checked 28th March 2017
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2018