Dunkin' Brands : advertising & marketing assignments

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Selected Dunkin' Brands advertising

Dunkin' Brands is a leading quick-service restaurant group, with around 20,520 franchised outlets worldwide. There are stores in almost 60 countries, but the biggest markets by far are the US, South Korea, Japan and the Middle East. There are only a handful of outlets elsewhere. It operates two branded chains. Specialising in coffee and donuts, as well as other snacks, Dunkin' Donuts operates 12,540 stores worldwide. Combined system sales in 2017 were almost $9.2bn, of which $8.5bn was in the US, where it is now the #7 foodservice chain overall, and #2 in the beverage & snacks segment behind Starbucks. It followed its rival into packed retail coffee in the 2000s, in a modestly successful partnership with what is now JM Smucker and also markets single-serve capsules for use in Keurig home coffeemakers. Baskin-Robbins is the world's largest ice cream franchise with 7,980 outlets in 49 countries, and system sales of almost $2bn, more than two-thirds of which came from outside the US. A third chain, sandwich store Togo's, was sold in 2007. Virtually all the group's outlets are operated by franchisees, who pay royalties and license fees for use of the brands. In return, Dunkin oversees product development and marketing. Company revenues were $861m in 2017. Nigel Travis is chairman and CEO. The Dunkin' business was assembled over several years by British spirits and wine group Allied Domecq. Baskin-Robbins, founded in California in 1946 by brothers-in-law Burt Baskins and Irv Robbins, was acquired in 1973 by J Lyons, one of Allied's forerunners . It went on to acquire Dunkin' Donuts - founded in Boston in 1946 by William Rosenberg - in 1990. Following the break-up of Allied in 2005, Dunkin' Brands was acquired by private equity investors, who floated the business in 2011. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Who are the competitors of Dunkin' Brands? See Restaurant Sector Index for other companies.

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Capsule checked 21st February 2018

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