Edelman (US)

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Edelman is the world's biggest public relations agency, and arguably also the most widely admired. Still owned and run by its founding family in a sector dominated by subsidiaries of multinational marketing groups, it has swept the board in recent years for industry accolades, named Agency of the Year by multiple trade publications and organisations and as Agency of the Decade by Ad Age and industry monitor The Holmes Report. Although originally known mainly for consumer and healthcare PR, it has established a much envied reputation for excellence in corporate PR and public affairs since 2000, and was one of the pioneers in word-of-mouth marketing and social media. Although the US is still its core market, it has also established an expansive global network since the end of the 1990s, becoming one of the leading agencies in Europe and the Asia Pacific region. Parent company Daniel J Edelman Inc also owns several other smaller PR and consultancy agencies including Zeno and Matter. United Entertainment Group is a sports and entertainment marketing joint venture with United Talent Agency. Founder Daniel Edelman was group chairman right up until his death in 2013, aged 92. His son Richard Edelman is president & CEO. Fee income for 2016 hit a new high of $875m. The Holmes Report has ranked Edelman as the global #1 PR agency every year since 2011. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe. 

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Who are the competitors of Edelman? See also Top Global Public Relations Agencies index

Capsule checked 18th March 2016

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 16th Feb 2017: Privately owned PR giant Edelman also reported results this week. It remains the world's biggest PR firm by a sizeable margin, but growth slowed to its lowest rate since the financial crisis of 2009. Fee income was up just 1.7% to $875m. CEO Richard Edelman highlighted economic uncertainty in Europe, a slowdown in China, and in US healthcare spending and also some digital services. In the latter area, several clients have taken back social media management inhouse.

Adbrands Weekly Update 28th Apr 2016: The Holmes Report published its latest ranking of the world's leading PR agencies by fee income. Edelman easily retained the #1 position, albeit with a slightly reduced margin over second-placed Weber Shandwick, owned by Interpublic. Omnicom's FleishmanHillard and Ketchum held the #3 and #4 positions. WPP's Burson-Marsteller moved up to equal 5th alongside Publicis-owned MSLGroup. However the biggest change was a 37% increase in fee income for China's BlueFocus which jumped five places in the ranking to the #10 spot, unseating Havas PR. Among the holding companies, Omnicom slipped from first to third place by combined estimated fee income, behind Interpublic and WPP.

Adbrands Weekly Update 3rd Mar 2016: Edelman, the world's largest PR agency, still privately owned by the founding family, reported another good year in 2015, through the rate of growth slowed. Revenues hit $855m, reflecting organic growth of 7.2%. US fees broke the $500m barrier for the first time, thought to be a record for any PR company, but Canada was down year-on-year. All other regions were up on an organic basis, with Europe adding 6% to $157m. The group said that corporate and consumer PR each account for around 30% of income, but digital, which includes analytics and design as well as social media, has grown to 22%.

Adbrands Weekly Update 5th Mar 2015: Edelman reported another year of solid growth, with revenues up 9% to a record $812.3m. The US accounted for 59% of revenues, but the fastest growing markets were international. Europe was slow with organic growth of 6% but there were double digit jumps in Latin America, Canada and Asia Pacific.

Adbrands Weekly Update 7th Aug 2014: Privately owned PR giant Edelman reported another year of strong growth to June, with total revenues climbing 10% to $776.5m. Already the global #1 in its sector, it expects revenues to top $1bn by 2017. The best performances came from Asia Pacific and Latin America, both up over 20%, but the US and Europe also did well, with increases of 8% and 9% respectively. The US remains Edelman's single biggest region, contributing almost $464m in fee income. Consumer PR is its biggest practice, accounting for 30% of revenues. 

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