E&J Gallo (US)

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E&J Gallo is the world's biggest wine producer, handling an extensive collection of more than 70 wine brands, mostly produced in California. Annual production is around 250bn bottles. Although the main E&J Gallo brand family and its variants (including Family Vineyards, Turning Leaf and Signature) remain the flagship, the company has also developed a number of very successful supporting brands, either by acquisition or launch or through distribution partnerships. The most popular of these by far has been mid-priced Barefoot Cellars, acquired in 2005, and now the top-selling wine in the world by a sizeable margin. Other significant brands include premium-priced Apothic, Dark Horse, La Marca prosecco, Louis M Martini, MacMurray, William Hill and others, as well as a collection of low-end value brands including Peter Vella, Livingston Cellars, Carlo Rossi and Boone's Farm. The group also has a small but important presence in premium distilled spirits, now led by New Amsterdam vodka. Only launched in 2011, volumes topped 1m cases in its first full year, and have continued to rocket ever since. In 2016, sales soared by more than a third in 2016 to 5.1m cases, and it overtook Absolut in the US to become the #2 vodka behind Smirnoff (but #3 globally). It is partnered by long-established E&J Brandy (volumes of 4.5m cases, according to Impact. The company began handling US distribution of Whyte & Mackay's Scotch portfolio at the end of 2015. Combined sales of around 10m cases, mostly in the US, make Gallo one of the world's Top 10 in premium spirits. Founded in 1933 by brothers Ernest and Julio Gallo, the business is still family owned and run. Joseph E Gallo, son of Ernest, is chief executive and several other family members work in the business. Revenues for 2014 were $4.1bn. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see herefor information on how to subscribe.

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Who are the competitors of E&J Gallo? See Spirits & Wines index for other companies  

Capsule checked 28th June 2016


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 5th Jun 2017: Ads of the Week "Pour Out Your Soul". Alcoholic spirits must be among the hardest brands to develop campaigns for, not least because there is so much you're not allowed to say for fear of seeming to promote drunkenness. So agencies tend to fall back on a few well-worn tropes: the moody outsider, the mates all-together, the party people... To their considerable credit, agency David & Goliath has found a new path (even if it draws on a few of those afore-mentioned concepts) for blockbuster US vodka brand New Amsterdam, now the local #2 ahead of Absolut. This lovely spot is likely to keep the brand in the limelight this summer. 


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