Epsilon is one of the world's biggest direct and database marketing specialists. Although comparatively little-known in the wider marketing industry compared to the likes of Wunderman or Rapp, it is now the single biggest marketing agency by far in the US by revenues, and getting bigger all the time as a result of acquisition and expansion. Primarily Epsilon helps clients manage and maximise the value of their customer contacts through data analysis and direct mail or email-based customer acquisition and loyalty marketing programmes. Services include list analysis and rental; development of automated database management software; and creative production of direct marketing material. It was ranked as the overall leader in Forrester Research's Jan 2011 Forrester Wave qualitative survey of top database marketing agencies, and among the leaders in a 2012 Forrester Wave survey of loyalty programme operators. In 2011, the group acquired marketing services provider Aspen, which continues to operate as a separately branded subsidiary. That was followed a year later by roll-up Hyper Marketing and then in 2014 by digital targeting specialist Conversant, formerly ValueClick.
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Adbrands Weekly Update 28th Jul 2016: Del Monte Foods, which owns the famed canned fruit n' veg brand in the US as well as College Inn soups and Contadina tomato paste, consolidated all its marketing duties with Epsilon, the "sleeping giant" of the US marketing business. Epsilon is far and away the biggest marketing agency by revenues in the US, but rarely crosses most observers' radar. Best-known for database marketing and general CRM duties, it's often overlooked, working in the backroom for customer acquisition and retention and less showy digital projects. Yet it has an exceptional client roster which includes 15 of the top 20 global brands, and at least eight of the top ten companies in sectors as diverse as financial services, packaged goods, automobiles and healthcare. This appointment - the first we can recall where Epsilon has been selected as agency of record by a significant marketer - suggests that the sleeping giant has woken. Something else for traditional agencies to worry about.
Adbrands Weekly Update 18th Sep 2014: Data marketing giant Alliance Data Systems, owner of Epsilon, Aspen Marketing and the former Hyper Marketing, added another big business to its collection. It acquired adserving and technology specialist Conversant - perhaps better known by its previous name of ValueClick - for $2.3bn in cash and stock.
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Alliance Data Systems
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