Expedia is one of the world's top travel management companies, and now dominates the online market as the owner of multiple sites including Hotels.com, Trivago, Travelocity and Orbitz. It was spun off as an independent company in 2005, along with a collection of other travel services businesses previously owned by InterActiveCorp. Although it owns a number of different properties, the core brand within the group remains the main Expedia service. It is the clear #1 in online travel bookings, with over 40% share of the US market, ahead of main rival Priceline.
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Who are the competitors of Expedia? See Hotels & Travel index for other companies and brands
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Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Subscribers may access the following website links here:
Expedia Inc website
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 31st Aug 2017: Uber's board selected Expedia CEO Dara Khosrowshahi as their new CEO, taking over from founder Travis Kalanick, who stepped down in June following pressure from major investors. Other even more prestigious names had been in the running. As late as last Friday, GE's Jeffrey Immelt and HPE's Meg Whitman were also among the finalists for the position. However, Khosrowshahi's experience in both travel and technology won the day against those two better-known executives. Board members were also no doubt influenced by the fact that he has presided over a sevenfold increase in Expedia's market cap since he led its spin-off from IAC in 2005. In his first address to Uber managers, Khosrowshahi said that he aims to take Uber public within the next 18 to 36 months. Meanwhile, Expedia promoted operations and finance chief Mark Okerstrom to succeed him as CEO. Khosrowshahi will remain a director of the travel firm.
Adbrands Weekly Update 12th Jan 2017: Ads of the Week "Get HomeAway From It All". Thinking about holidays? This great global campaign from Saatchi & Saatchi London might just swing your decision in favour of HomeAway.com. But if you live in the US or Europe we'd better warn you upfront not to get too attached to the property featured in the ad, because it's not just HomeAway but also FarAway. In New Zealand to be precise. Nice to see Saatchi's London office delivering an ad for an American company that works on a truly global basis. Enjoy!
Adbrands Weekly Update 12th Nov 2015: Expedia continues to hoover up the remaining independents in the international travel and hospitality industry. Its latest bolt-on is vacation rental service HomeAway.com, the main international competitor to Airbnb. Expedia will acquire the business for $3.9bn. Other recent acquisitions include Orbitz and Travelocity, both of which joined the group portfolio earlier this year. "We do think we can bring substantial expertise to the HomeAway team," said Expedia CEO Dara Khosrowshahi. "We think we can help them avoid a bunch of the mistakes we've made" in online bookings.
Adbrands Weekly Update 12th Feb 2015: Expedia has agreed to acquire smaller rival Orbitz for $1.3bn, reducing the number of major players in the US online travel market from four to just two in less than a month. Expedia has already agreed to acquire Travelocity for $280m. Priceline (best known outside North America for its Booking.com and OpenTable brands) added Kayak in 2014, but could itself now fall victim to a predator. Market watchers believe that Google or Amazon might be considering a move into the travel sector. Google has already flirted with this market. In Amazon's case it is one of the last major online retail sectors in which it doesn't already have a presence.
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