Experian Marketing Services (US)

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Experian is best-known as the world's biggest consumer credit agency, providing credit worthiness checks or analysis on individuals and companies for lenders and other suppliers of consumer or business services under the banner of credit services and decision analytics. Experian also sells direct to the public, primarily in the US, UK and Brazil, allowing customers to check their own credit ratings online at sites including CreditReport.com, CreditExpert.co.uk or SerasaConsumidor.com.br and also protect themselves against identity theft. These services are increasingly being consolidated under the Experian corporate brand. As a by-product of this vast data set, Experian has also developed a sophisticated marketing services offering, including data analytics, digital and direct marketing, as well as customer insights and social media services. This growth has been fed mainly by acquired businesses including email service CheetahMail, customer intelligence researchers HitWise and Simmons, and social media manager Alchemy Social. As a result Experian competes with other database marketing and analytics agencies including Acxiom, Epsilon and Harte-Hanks as well as more traditional CRM agencies like Wunderman and Rapp. However, the crackdown on data privacy since 2017 has impacted on that side of the business. The group was founded in 1996 following the purchase by British retail conglomerate GUS of US credit check service TRW Information Services and its merger with UK equivalent CCN. It was demerged as a standalone company in 2006 following the break-up of GUS. Total revenues for the year to March 2018 were $4.7bn, of which more than 70% was from credit services and decision analytics, and $926m from consumer services. Marketing services generated the remaining $457m. Brian Cassin is group CEO. Subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe. 

Capsule checked 17th July 2018

Recent stories from Adbrands Update:

Adbrands Weekly Update 7th Nov 2013: Database marketing giant Experian announced the acquisition for $850m of healthcare data provider Passport Health Communications, which helps hospitals coordinate payments between patients and health insurers. It's Experian's second big purchase in two months; in October it acquired web fraud-detection agency 41st Parameter for $324m.

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